![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/52df344a-6b9f-4f74-bac0-757eaeb3f3a4.jpg)
对于国内大部分企业而言,中式汉字logo是比较常见的设计方式之一,也是建立消费认知的重要设计方式,国人对于传统图形以及字体有较强的认知度,比英文其实更有优势,特别是以国内市场去主导的企业,中式汉字logo是个不错的选择。
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/ad4964af-c684-47fe-9278-57059cd3366a.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/ed895d06-a668-419a-ace4-ff1358d1e2f7.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/8efb5633-b6c0-4ec1-ad63-d5b3e418362f.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/e3ddc211-4b53-42ed-b77d-87f209bf4398.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/84ab5a00-2929-4593-8aee-3351f5ccf617.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/46375be1-d217-4eca-8181-0e772ffee47a.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/38b044f0-8229-47bb-9da6-9ebbfeb93c57.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/4d82c9e2-8913-4248-81b5-09c4171fecd3.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/cdc6aa3f-b326-47c2-883c-54b7c6cecd8e.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/0d8bb67c-fb5e-455b-a475-9705c8763b8f.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/83c2b566-46c1-4e14-97ce-b04602e7f7f4.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/d9813f24-47eb-4f7e-8ddf-23af2a9e7bca.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/4c131ab5-3801-4aa5-b7ea-2baead7e4ac4.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/1c995b67-b456-4e8d-a80f-b2ceec3da820.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/c47a7a2e-fb09-4da8-a411-6be6ff9caa97.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/dad9a319-1916-472a-8b74-35848736cc25.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/142fc604-0aab-423b-8b15-ef5c25e0edaa.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/3dc5ff7b-b4f0-48ea-afae-6006c456b07d.jpg)
汉字、中式logo不意味着“土气”,反而优秀的国风logo带有东方美学独有的禅意及美学韵味,再加上现代设计的表达方式,让logo更具时代感。
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/7efa103d-3317-4053-b0b9-6b061614b08b.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/3ecb13fd-e684-4f3f-96f6-c3f9fc3d08ec.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/a2061884-7c75-4122-ac75-3a94d7bf56d8.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/bb1eac97-8053-4be9-ad30-c11c38e362f9.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/04f20f85-90f3-47a5-9985-4453268e0618.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/da8cd641-326a-4a4b-beb0-0003e6e812db.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/0b81c2cd-0ea3-4a0a-8e26-dbd2aea917e7.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/2f2c7c6a-2809-483d-b634-c2b6423d3290.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/c116bff9-7dac-48d1-939f-c31ddcf2e2c9.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/c25be389-0732-46e3-950b-0813140dab79.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/3e6af88e-f503-4291-8363-5a61448791d3.jpg)
中式汉字logo讲究意境、对称美学、五感的设计,不只是一味的视觉上的冲击力,更多的是心理感知与共鸣,明显的更高层次的视觉表达,随着品牌的国际化,全球势必刮起一场中国风。
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