置、段落和标题的格式等。字体设计则是创造和设计字形的过程,包括字母的形状、大小、比例以及字母之间的间距等方面。
在字体排印学中,选取合适的字体和字号是十分重要的。字体的选择要考虑到文字的用途和风格,例如正式文档可能需要使用一种较为庄重和易读的字体,而艺术作品则可以选择更加独特和有创意的字体。字号的选取要考虑到文字的阅读环境和目标读者群体,确保文字的可读性和舒适度。
栏宽与行高的设定也影响文字在排版中的呈现效果。栏宽的选择要考虑到文字的长度和段落的结构,避免出现过长或过短的行,以提高阅读的流畅性。行高的
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文字设计又称为:字体排印学(英语:typography),是通过排版使得文字易认、可读和优美的技艺。排版,即安排活字的方式,包括字体与字号的选取、栏宽与行高的设定以及字距的调整等。在西方设计领域,这项技艺常常被喻为“二维的建筑”。字体排印侧重于对不同样式与大小的活字进行安排;与之相近的设计门类字体设计(英语:typedesign),则是对字体本身形状的描绘。尽管字体设计有时也被视为字体排印的一部分,然而不同分工的设计师对“字体排印师(英语:typographer)”和“字体设计师并没有相互认同。印刷技术的演进对字体排印的传统与发展有着重要影响。排版的对象是活字。桌面出版技术引入的数字字体,又可以视作是数码活字。在桌面出版时代和计算机普及之前,印刷文字的排版一直由专门人员完成,如排字工人、字体排印师、平面设计师、漫画家等等。现代的文字编码与字体技术使得排版作为一项技艺的门槛降低。正如英国科尔切斯特学院平面设计院院长,DavidJury所言:“字体排印现已成为每个人都在做的事情。![](http://resources2020.oss-cn-beijing.aliyuncs.com/image/cc1286f05fbeb7d5e3076b9f19441a91.jpg)
席江龙
字体设计作品 DesignDirector
Beijing,China
生活依旧,设计如故
设计还在继续~
在此 向每一位还在坚持设计的工作者致敬!
Ps:作品均为商业案例,仅供学习交流,部分标志整体形象随后奉上,敬请关注!
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正刻楷隶 席江龙
第九届『方正奖』字体设计大赛,中文专业组优秀奖作品。
作品简介
正刻楷隶字体结构参考传统隶书结构,将书写楷书的运笔融入其中,正、俊、雅的字体风格,笔画刚柔并济,内敛、庄重,透着书卷的雅致及力量感,字体中宫偏小,不宜小字号排版,但字体重心居中,稳重,在大标题字应用方面表现突出,适用于文创产品、传统食品、农副产品等包装设计,以及艺术、品牌、文化传播的标题字。
![](http://resources2020.oss-cn-beijing.aliyuncs.com/image/ce383980de58dff249c71863e805fbce.jpg)
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叁拾柒度伍形象设计空、白、静的表现手法,望这种纯、本、真的东西都存在于每一个人的内心,静下来看看,想想!
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