在标志设计中,巧妙的运用中国传统文化中的传统元素,常常能能创造出具有独特东方艺术魅力的视觉元素。
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/84efcd94-44d1-4879-9c63-98b2ec118550.jpg)
上+喜鹊
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/a81fc1cc-0f4b-4c03-ae78-e9306d87ac81.jpg)
阿
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/6e6189e4-b78b-411d-88f0-a43d5fdbc8d1.jpg)
方+舟
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/a11aa217-e2fb-4a0b-b2d6-91f6c86d6b5e.jpg)
亿
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/60e78bbb-9436-40f8-a506-879bb375cb7e.jpg)
悦
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/e310f93c-a218-4b73-aac8-a874fb4fbeff.jpg)
乐
对中国元素的继承与发展,并不只是对传统图形的照搬,而是在对民族传统文化内涵深刻理解的基础上,与现代的设计理念巧妙地结合,才能设计出符合世界潮流的经典作品。
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/1a88fdb8-53f9-442e-a6f6-6be391f0e6a9.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/c1ef6212-6783-4bb6-a57d-4c08c98ae811.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/58aada5b-e0a9-4b1d-9d2f-257f20760d45.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/810801a0-fd3f-45ea-8981-6531135ad678.jpg)
渔
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/2d7dafca-bfba-4959-9d6e-7a9ec814d1d2.jpg)
汉字作为古老的文字体系,它包含了典雅而丰富的内涵,它的艺术形式独特而强烈,是世界上独特存在的一种艺术形式。
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/c8c9da77-209c-4806-930a-03aa599a73f5.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/c2ee5bed-726e-4793-8575-c5cffb8b92e1.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/efc5f3b8-0944-42e1-91bb-903eac9005a6.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/17f36ac6-f51c-4d2c-ad3e-cbca2559a3be.jpg)
汉字的丰富性和独特性无可取代。而对于平面设计来说,理解汉字的内涵对视觉传达设计有着深刻的意义,了解这些意义对挖掘汉字在设计中的潜力有很大的帮助。
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/a8bc3d37-edeb-4548-856c-cd199063d5b1.jpg)
嗨
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/d7de9fc4-15d3-4097-82e8-03a5580c2964.jpg)
上+茶叶
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/2fec8d08-09e3-4eb9-9cb0-f104cfc432ac.jpg)
非
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/f18ef97b-6c3a-42b9-ae11-a4528b5635f2.jpg)
慧的形象表达
汉字更是民族灵魂的纽带,是一种寄托,哪怕是一块牌匾、一纸小条,上面的方块字会像磁铁般地吸引着我们。
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/deffa627-b9eb-41b1-8e35-1303847026ba.jpg)
Q
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/28cad12f-f6bf-4b98-99b0-a1dfa99dcc00.jpg)
图画
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/284b8cf7-238c-4505-a4f1-c7b7d41a7b76.jpg)
影+向
中国风式的企业LOGO里不仅可以品味出浓厚的民族文化气息,还能读懂企业博大的情怀和伟大的使命!
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/28387fb9-22f1-4f40-8edc-e860f9f59ba0.jpg)
飞
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/762b8348-8401-476f-af52-608771c527aa.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/96dae13e-883f-4b52-bfd5-c8f9202c0ab2.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/dea6ac2c-1f8d-4097-8a6c-c759b6f3a450.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/2f1cefd3-c8f5-4eb0-9294-9d0215fc9092.jpg)
上
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/c1557aee-a4e7-4d21-aef7-5640e70c93ea.jpg)
乡
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/1435494a-0e4e-4e8f-8043-5b478fdfff7f.jpg)
经过精心设计的字体LOGO,除了外观造型不同外,更重要的是它是根据企业或品牌的个性而设计的,对字体的形态,粗细,字间的连接与配置,统一的造型等,都做了细致严谨的规划和设计。
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/39a22cfa-084a-423f-9825-cf81065a8f7c.jpg)
品+P
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/6256e97e-7ae3-42a4-9267-561fe807ebca.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/91f2aa00-9d8d-4d9f-a471-435878b97bac.jpg)
北
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/af02259d-7119-4ed0-92cb-cba8da31afe5.jpg)
慧
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/ca8091b3-67e8-4a0e-8913-e13cee1173c3.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/3fb3f474-3b46-4fb3-951a-c2279385a6e7.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/517d9e6b-6904-43ec-a7d1-e93d25781ac7.jpg)
艺
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/bc0ba411-b62d-4dc7-84b7-47a7d80c711c.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/c55f0327-3fa2-41cf-9437-294c643f4f95.jpg)
小
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/5586aa12-3686-4d7e-9f8c-b12153718037.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/060c9b51-c218-4945-80f5-c07f793ccde4.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/78f36a28-ad68-4f8c-8b9f-2e00f2ec0bce.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/ea7b9bef-750f-468a-b00a-61c3d8b1c529.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/e95cb3c2-8c23-466d-8591-b1b261cc0ec4.jpg)
心
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/39d777d2-176a-48ac-9029-aefde881ec2c.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/ae74f848-45fe-4c64-8571-07e9b8372455.jpg)
六
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/d6c28f84-e44d-43a1-a717-1cc549094f6b.jpg)
树莓
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/c89408bb-e5c4-4a87-9a11-b103e548c19d.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/975acf88-c854-463f-9f64-225edac7a7f4.jpg)
牛头+文
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/64e0b1ec-3150-43e3-954b-f442af26dad0.jpg)
名
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/34107713-e7f2-45f5-a344-297aad994e3e.jpg)
鲜
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/76a1dbce-3acb-4de7-8547-b1b78e29d3fc.jpg)
府
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/5352f31d-0dee-4e71-af09-96f22cc12230.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/2bfac096-613d-4ac6-bc55-9b00b18c3e1e.jpg)
松
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/00850be0-2f3b-4553-a717-419828d0e3c7.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/f8b2a319-c652-4510-9dea-8659453eb1b2.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/9a807acd-70bb-407a-beea-bb3c519e4a6a.jpg)
新
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/94832482-abb2-4ee7-b036-b071e40e12bc.jpg)
味
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/dcf35727-5606-4cbe-866b-d58cab054255.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/5dc8c04e-4ab0-46e8-b779-263e17a0e4f5.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/0c42c41a-2b21-4fee-bb9e-2c230124858c.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/29a036cf-7012-4e4e-afda-3589017885ee.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/c3eb0c80-6252-46f8-9e37-8f53b2c68990.jpg)
![](http://ttzixun.oss-cn-beijing.aliyuncs.com/ttzixun/pic/4eb3a937-ef3a-4ada-b983-fcf52ec32bad.jpg)
同
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