Category	Format	Size
Excellent PPT Appreciation	pptx	6 MB

"Positioning" reading notes PPT

Author: ︶￣Ｓs°╮

Upload Time: 2024-11-17

Copyright statement: This material is compiled and released by the user of Daoge Resources. The copyright belongs to the author. For commercial use, please contact the copyright owner. If there is any infringement, please contact the webmaster to remove the resource.

Download Points: 0.00

Free Download Upgrade VIP

Favorite Views: 3111 / Downloads: 325

Description

This is a set of "Positioning" reading notes PPT, with a total of 12 pages;

About the Author

Al Ries

A legendary master in the history of marketing and one of the founders of positioning theory.

In 2008, as the only candidate in the field of marketing strategy, he was named one of the "Top Ten Business Masters in the World" by the American "Advertising Age" together with Peter Drucker, the father of management, and Jack Welch, the former CEO of GE.

Jack Trout

The world's top marketing strategist and the father of "positioning".

In 1969, he proposed the concept of "positioning" in business and continuously created and improved the positioning theory in practice.

His works include "Positioning", "Repositioning", "Business War", "What is Strategy", etc.

About this book

If you only read one marketing book, "Positioning" would be your first choice.

In 2009, the American "Advertising Age" magazine selected "Positioning" as the first place among the best marketing classics in history.

In 2001, the American Marketing Association selected "Positioning" as one of the concepts with the greatest influence on American marketing in history.

Next, you will learn

1. What is positioning?

2. Why positioning

3. Leader positioning strategy

4. Follower Positioning Strategy

5. Reposition competitors

Positioning starts with the product, which can be a product, a service, a company, an institution, or even a person, maybe yourself.

But positioning is not around the product, but around the minds of potential customers, which means positioning the product in the minds of potential customers.

Keywords: "Positioning" reading notes PPT download, .PPTX format;

File Info

Update Time: 2024-11-17

This template belongs to PPT download Excellent PPT Appreciation industry PPT template

"Positioning" reading notes PPT Simple campus recruitment activity planning plan summary enterprise and institution recruitment publicity lecture PPT template is a general PPT template for business post competition provided by the manuscript PPT, simple campus recruitment activity planning plan summary enterprise and institution recruitment promotion Lecture PPT template, you can edit and modify the text and pictures in the source file by downloading the source file. If you want more exquisite business PPT templates, you can come to grid resource. Doug resource PPT, massive PPT template slide material download, we only make high-quality PPT templates!

Tips: If you open the template and feel that it is not suitable for all your needs, you can search for related content "Positioning" reading notes PPT is enough.

How to use the Windows system template

Directly decompress the file and use it with office or wps

How to use the Mac system template

Directly decompress the file and use it Office or wps can be used

Notice

Do not download in WeChat, Zhihu, QQ, built-in browsers, please use mobile browsers to download! If you are a mobile phone user, please download it on your computer!
1. The manuscript PPT is only for study and reference, please delete it 24 hours after downloading.
2. If the resource involves your legitimate rights and interests, delete it immediately.
3. Contact information: service@daogebangong.com

"Positioning" reading notes PPT, due to usage restrictions, it is only for personal study and reference use. For commercial use, please go to the relevant official website for authorization.

(Personal non-commercial use refers to the use of this font to complete the display of personal works, including but not limited to the design of personal papers, resumes, etc.)

reading notes

Preview

Related Search:

欧洲图片免费的ppt模板哪里有简约的模板党建模板大黑字体红色模板免费关雎ppt 好书推荐 ppt打印一页4张铺满张衡传课件

菜单

"Positioning" reading notes PPT