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Authoritative PPT Summary
"Media Journey" Life Changes PPT
Part One: Development of Media
What stages has the development of media generally gone through?
1. How long did it take for humans to go from language communication to network communication?
2. Carefully observe the chronological scale of media development. What else do you find?
3. What kind of media are described by beacon fire, wolf smoke, morning bells and evening drums, plum blossoms in the mail, and swan goose biography respectively?
4. Which media are not often used now or are no longer used?
How did we learn this news?
Read newspapers, use TV and the Internet to publish news, and use mobile phones to send text messages.
Newspapers, magazines, books, TV, Internet, mobile phones
Cultural communication means are the media of cultural communication methods, but the use of cultural communication means belongs to cultural communication methods (paths).
Media itinerary PPT, part 2: Mass media in modern society
Development stage of communication media
What is mass media?
It is a mass communication tool for transmitting information, including books, newspapers, magazines, television, radio and the Internet.
discuss:
What are the respective advantages and disadvantages of newspapers, radio, television, and Internet media?
press:
Advantages: easy to carry, easy to store, in-depth analysis, cheap and convenient
Disadvantages: Poor image expression function, limited information content
broadcast
Advantages: fast dissemination speed, large amount of disseminated information, low usage cost, wide audience level, easy to understand
Disadvantages: Intangible sound, lack of image, fleeting
Media itinerary PPT, the third part: the significance of mass media
It can transcend the limitations of time and space to the greatest extent, gather information from all over the world, increasingly shows its powerful functions of cultural transmission, communication and sharing, and has become the main means of cultural communication. It has brought about huge changes in the way people live, work and learn.
How should we view mass media?
Mass media is a double-edged sword, its influence has both positive and negative aspects. It shortens the distance between people and synchronizes the cognition of people around the world; it can also be used by people with ulterior motives to openly turn lies into truth and interfere with people's correct understanding of facts.
Media itinerary PPT, part 4: practice
1. The symbol produced by mass media is ( )
A. The invention of movable type printing
B. Promotion and application of print media
C. The emergence of broadcasting
D. Promotion of network technology
2. The main reason why mass media relying on modern information technology has now become the main means of cultural communication is ( )
A. Mass media has the characteristics of timely feedback
B. The information spread by mass media is true
C. Mass media is the most intuitive, common and abundant phenomenon in social life.
D. Mass media can transcend the limitations of time and space to the greatest extent, and has powerful functions of cultural transmission, communication and sharing.
3. Bacon believed that the power of knowledge not only depends on its own value, but also depends on whether it is disseminated, and the depth and breadth of dissemination. This sentence indicates ( )
A. The dissemination of knowledge is more important than the knowledge itself
B. Any knowledge and culture can promote social progress
C. The role of culture is inseparable from the spread of culture
D. Knowledge and culture are inherited
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