Corporate culture etiquette training PPT download

Corporate culture etiquette training PPT download

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Corporate etiquette refers to the sum of corporate employees’ concepts about corporate etiquette and their behavior. It is also a fixed pattern of daily routines, such as the way of handling public relations, information communication relationships, rituals and ceremonies, etc., which are the specific manifestations of corporate etiquette. . It represents the corporate values ​​and moral requirements, shapes the corporate image, enables employees to be influenced in the atmosphere of etiquette culture, consciously adjust their personal behavior, and enhance the group consciousness of dedicating themselves to corporate goals.

The meaning of corporate etiquette

Corporate etiquette is the spiritual outlook of the company. It includes the company's hospitality etiquette, business style, employee demeanor, environmental layout style, and internal information communication methods. Corporate etiquette often forms traditions and customs and reflects the company's business philosophy. It gives the enterprise a strong human touch and plays a subtle role in cultivating the corporate spirit and shaping the corporate image.

Corporate etiquette becomes corporate custom when it becomes a convention through cultivation. Corporate customs refer to the habits and practices formed by corporate employees during long-term joint work. This practice has been followed for a long time, and it is a norm that all employees acquiesce in, mentally, and consciously abide by, rather than a forced, written system-style regulation; it is a kind of "soft constraint." Motorola has very good employee communication customs, such as general manager symposiums, talks, dialogues and performance report meetings, where employees can communicate directly with the company's decision-makers and managers.

social etiquette

An enterprise is a subject engaged in economic activities. As a social organization, there are a large number of interpersonal interactions between its internal personnel and with external groups or individuals. Therefore, communication etiquette has become an important form of spreading corporate culture and reflecting corporate quality. There are many etiquettes in interpersonal communication, and they are also very complicated. They mainly include introducing and being introduced, addressing and being addressed, conversation terms, seating arrangements, posture when speaking, body language, taboo words, clothing, exchanging business cards, standing and sitting postures, and shaking hands. with waving hands, holiday greetings and more. As far as meetings are concerned, there are smile salutes, handshake salutes, cupped hands salutes, bow salutes, bowing salutes, waving salutes, clasping hands salutes, hugging salutes, paying attention salutes, etc. All excellent companies perform very well in these basic communication etiquette, which reflects the company's civilization and cultural literacy, and also reflects the basic type of corporate culture.

work etiquette

Routine rituals that occur in daily management activities of enterprises and business activities are work etiquette, such as exhibitions, pre-job meetings, store meetings, commendation meetings, employee representative meetings, training meetings, press conferences, and technology, production, Sales cooperation signing ceremony, joint venture project signing ceremony, etc. At Matsushita Electric Co., Ltd. in Japan, Konosuke Matsushita established a corporate ritual of morning meetings and evening meetings, that is, using 5 minutes of commuting every day, employees from all departments and units gather together to take oaths and summaries. During the court meeting, the company song must be sung: "Work together to build a new Japan! Keep working hard to produce! The goods we provide to the world are like springs. Revitalize industry! Revitalize industry!" The company spirit must also be recited by everyone: "Industry serves the country. , be aboveboard, be sincere, work hard, observe etiquette, adapt to assimilation, and be grateful."

Etiquette of life

After work, various activities carried out by enterprises that are directly related to employees' lives are life etiquette. Including the company's cultural and sports activities, parties, lectures, tea parties, etc., through these activities, the relationship between employees can be closer, which is conducive to the formation and dissemination of common values. For example, at Mary Kay Cosmetics Company in the United States, the general manager sends greeting cards to all employees every Christmas and company anniversary; when employees celebrate their birthdays, the general manager sends congratulatory letters, writes the congratulatory messages in his own hand, and then solemnly signs them. On the 1st, 3rd, 6th, and 9th anniversaries of employees joining the factory, the general manager will present relatively expensive jewelry. When employees celebrate their 15th anniversary, they will receive an expensive piece of jewelry set with diamonds.

Festival etiquette

Festival etiquette refers to those commemorative activities and ceremonies that are of great significance to the enterprise, mainly including company holiday celebrations and public holiday celebrations. For example: the anniversary celebration of the company's founding, the celebration of the company's successful development of important technologies or products, the celebration of the establishment of a branch or subsidiary of the company, the celebration of the company's important activity goals, the celebration of the successful launch of a new car or a new production line, etc. former. The latter mainly include Women's Day, May Day, National Day celebrations, industry festival celebrations, etc. These celebrations are an important link between the company and its employees, the group and its affiliated companies, and the company and society.

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