"Carving the Quality of the Times with the Spirit of Craftsman" PPT download

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"Carving the Quality of the Times with the Spirit of Craftsman" PPT download

Part One: Literacy Goals

1. Thinking goals: Grasp the main points of the article, master its argumentation methods and argumentation ideas.

2. Language objective: Read the important sentences in the text.

task situation

Once upon a time, craftsmanship was an indispensable profession for Chinese people in their daily lives. Carpenters, coppersmiths, blacksmiths, stonemasons, bamboo stripper workers, etc., all kinds of craftsmen used their exquisite skills to set the foundation for the traditional life scene. With the end of the agricultural era and society entering the post-industrial era, some old crafts and craftsmen that are incompatible with modern life have gradually faded out of daily life, but the spirit of craftsmanship will never go out of style.

Carving the quality of the times with the spirit of craftsman PPT, part 2: Learning task 1 Reading and appreciation

Task Activity 1: Read the full text and gain overall perception

Please read the text and fill in the connotation of "craftsman spirit" in the box below.

Task Activity 2: In-depth reading, understanding and appreciation

(1) Grasp the article’s viewpoints and argumentation methods

1. What is the main point of the article? What methods does the author mainly use to discuss his point of view?

Answer: (1) Use the spirit of craftsmanship to carve out the quality of the times and make our lives better.

(2) Logical argument. The author quotes the words of entrepreneurs, writers and ordinary people, analyzes and demonstrates that our era needs craftsmanship, which reflects the character of society and the image of the country.

2. Please briefly summarize the discussion ideas in the second paragraph.

Answer: First explain the meaning of "craftsman", then use the writer's words to introduce the differences in people's professional qualities and professionalism, and finally point out the significance of craftsmanship to enterprises and countries.

(2) Appreciate the sentences in the text

3. “If there is no love that comes from the heart, how can there be undivided devotion, how can we forget to sleep and eat, and do our best? If there is no pursuit of perfection and transcendence, how can we have outstanding and ingenious excellence? Without a pure heart, How can one be in a state of forgetfulness about things and myself and be so solid and down-to-earth." Please read this sentence from the perspective of rhetorical techniques.

Answer: This sentence uses the rhetorical technique of parallelism to discuss the connotation and significance of craftsmanship in depth, enhancing the tone and making the expression more powerful.

4. “We don’t need everyone to be a craftsman, but everyone can become a practitioner of the craftsman spirit.” Please read the connotation of this sentence in conjunction with the full text.

Answer: This sentence reflects the author's admiration and advocacy of the craftsman spirit. Its connotation is: Although not everyone can be ingenious, skilled, and profound, we should all pursue and practice the craftsman spirit.

Carving the quality of the times with the spirit of craftsman PPT, the third part: Learning task 2, exploration and expansion

1. In-depth exploration

Read the following two materials and think about the questions that follow.

Material 1: The bronze chariot and horses unearthed from the Mausoleum of Qin Shihuang are composed of 3,000 parts. The structure is exquisite, the process is complex, and the casting is exquisite. The comprehensive use of casting, welding, inlay casting, inlay and a variety of mechanical connection techniques is breathtaking. It embodies the brilliant achievements in metal manufacturing technology more than 2,000 years ago. It occupies an important position in the history of metallurgy and metal technology in China and the world, and is known as the "Crown of Bronze" in the world.

Material 2: More than 3,000 companies, more than 200,000 employees, and an annual output of more than 38 billion ballpoint pens, accounting for 80% of the world’s total supply... China has become a well-deserved major pen-making country, but behind a series of proud figures, It is the lack of core technology and the reality of high dependence on imports of core materials. For this reason, Chinese companies need to pay 200 million yuan in foreign exchange every year, and the manufacturer's profit from producing a ballpoint pen is less than 1 cent.

1. Bronze chariots and horses amaze the world, but ballpoint pens make people lament and regret them. Comparing the two, what do you think is the reason?

Answer: (Example) The brilliance of bronze chariots and horses comes from the careful selection of raw materials, the exquisite craftsmanship and the careful carving by craftsmen. It can be said that the craftsmanship of excellence forged the bronze chariot and horses of the "Crown of Bronze". The current manufacturing of ballpoint pens relies on "copycat" core technologies and imported core materials, which exposes the lack of core craftsmanship and the absence of craftsmanship in my country's ballpoint pen industry. The author values ​​"quick sales" and is satisfied with "small profits". He does not want to explore and is willing to "work" for others. This also exposes the psychological shortcomings of the industry and even society that value weight over quality.

2. Expansion and extension

Read the text below and answer the questions at the end of the text.

What is "New Craftsman"

Wu Xiaobo

①There are two major brands of household kitchen knives, Zhang Xiaoquan and Zwilling.

② Zhang Xiaoquan was founded in 1663. It was cast with Longquan steel and went through 66 processes. It was once listed as a tribute. In 1915, it won the silver medal at the Panama International Exposition. It was also the only knife and scissors rated as a national well-known trademark. products, it is a veritable Chinese century-old brand; Zwilling was founded in 1731. The small town of Solingen where it is located is located in western Germany. It is the birthplace of European stainless steel technology. In 1915, Zwilling was unveiled at the San Francisco World Exposition. Winning four awards, it is a century-old German brand that is guaranteed to be fake.

③ Today, Zhang Xiaoquan is walking on the path pioneered by his ancestors step by step. The materials remain unchanged, the processes remain unchanged, and the styles remain unchanged. He regards this as the "craftsman spirit inherited for a century"; while Zwilling strives for changes in every possible way, and stainless steel technology continues to improve. Iterations, comprehensive innovations in production technology, and endless styles and categories emerge.

④In today's stores, the price of Zhang Xiaoquan's kitchen knife is one-twentieth of that of Zwilling's kitchen knife. As for sales volume and sales area, the gap may be even greater.

⑤The "new craftsman" we are looking for should be Zwilling, not Zhang Xiaoquan. China has no shortage of craftsmen, but it lacks “new craftsmen”. There are more than 12,000 time-honored brands in the country. When spread out, each one has a "myth" related to inheritance and craftsmanship. However, some are lingering and some are radiant. The root cause is the difference between the old and the new. For example, Zhang Xiaoquan and Zwilling were able to rise independently a hundred years ago because their craftsmen achieved breakthroughs in the forging technology at that time. The kitchen knives they produced were sharp, light and fashionable, and their styles were solidified into traditional and traditional knives. be spread.

⑥ However, time will wear away the value of everything. With the evolution of the times, technology has been broken through again, aesthetics has been surpassed, and even the scenes of use have undergone fundamental changes. If the craftsmen of later generations cling to the ancients without thinking about progress, then Tradition has become a shackles, and the ancients have become a heavy cross.

⑦ Yunnan Baiyao was invented in 1902 by Qu Huanzhang, a famous Yunnan bone-breaking doctor. It is regarded as a miracle drug for stopping bleeding, and its formula and process are listed as national top secrets. In the early years, Baiyao was packaged in powdered vials, with a single surname passed down and unchanged for hundreds of years. Also starting more than ten years ago, under the leadership of Wang Minghui, this company has expanded and developed new categories such as capsules, tinctures, plasters, aerosols, and band-aids from powders, and even entered toothpaste, shampoo, etc. In the field of fast-moving consumer goods such as pharmaceuticals, it has become the first company among time-honored companies with annual sales exceeding 10 billion. If we stick to Qu Lao Pharmacist’s small bottle model, Yunnan Baiyao may still be a small but beautiful workshop located in a corner of southern China. This shows how important it is to have the spirit of "new craftsman"!

⑧The real "new craftsmen" do not return to tradition and blindly pay tribute to their predecessors, but start from tradition and rediscover the value of existence in contemporary aesthetics and life.

Carving the quality of the times with the spirit of craftsman PPT, part 4: Attachment: Resources and accumulation

Learning Resources

1. The origin of “craftsman spirit”

The term "craftsman spirit" was first coined by the famous entrepreneur and educator Nie Shengzhe. He once called: "Made in China" is the best gift the world has given to China. We must cherish this opportunity for military training and must not lose it easily. Once “Made in China” practice makes perfect, you can transition to “Made in China”. "Made in China" is stable, and there is no need to worry about "Created in China". Don't let "Made in China" die before it matures. The road must be taken step by step. Humanization (technical work) is the foundation and condition of automation. We must have the spirit of craftsman, from "craftsmanship" to "craftsman soul"...

In the 2016 Government Work Report, Premier Li Keqiang said that “it is necessary to encourage enterprises to carry out personalized customization and flexible production, and to cultivate the craftsman spirit of excellence.” In recent years, the "intelligent manufacturing in China", "created in China", "made in China" and "craftsman spirit" that have flooded the media have now become the consensus of decision-makers and written into the government work report, which is particularly rare and valuable.

2. The practical significance of “craftsman spirit”

"Craftsman spirit" has important learning value in today's business management. Today's society is impetuous and pursues the immediate benefits brought by "short, flat, and fast" (low investment, short cycle, quick results), thereby neglecting the quality soul of the product. Therefore, enterprises need more craftsmanship to succeed in long-term competition. While other companies are keen on the cycle of "making money, killing a certain product, releasing new products, and making money again", companies that adhere to the "craftsman spirit" rely on faith and belief to watch the products continue to improve and improve, and ultimately , after passing the high standard requirements, it has become the pride of many users. Regardless of success or failure, their spirit is to completely enjoy this process, it is refined, and it is also positive.

Why are the product quality of many Chinese companies poor? Although there are many reasons, they can ultimately be attributed to one aspect, which is the lack of rigorous craftsmanship in doing things.

Enterprises cannot blindly learn and introduce Japanese-style management. The most valuable thing to learn about Japanese management is its spirit, not its specific practices. This spirit is the spirit of craftsmanship. The so-called craftsmanship spirit, firstly, is to love what you do more than the money it brings you; secondly, it is to strive for excellence and meticulous craftsmanship. Lean management is the word "lean" and "beneficial". In the Japanese concept, if you increase it from 60% to 99%, it is the same concept as increasing it from 99% to 99.99%. They don't compete with others, they compete with themselves.

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"Carving the Quality of the Times with the Spirit of Craftsman" PPT courseware:

The first part of the PPT courseware "Carving the Quality of the Times with the Spirit of Craftsman": [Reading Expo] Background Review In the 2016 Government Work Report, Premier Li Keqiang said that enterprises should be encouraged to carry out personalized customization and flexible production, and to cultivate the craftsman spirit of excellence. . close..

"Carving the Quality of the Times with the Spirit of Craftsman" PPT:

"Carving the Quality of the Times with the Spirit of Craftsman" PPT Part One Content: Independent Study Before Class 1. Knowledge of the Background On March 5, 2016, Premier Li Keqiang said in the "Government Work Report" that enterprises are encouraged to carry out personalized customization and flexible production. Cultivate craftsmen who strive for excellence..

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Update Time: 2024-11-14

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