No. 1378 Issue
If nothing happens, drink more water. Drink more water and it will be fine
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Organization|Food Industry Home (ID: shiyehome)
In the highly competitive bottled water market, how to let consumers choose their own brand products on the shelves has always been a problem for manufacturers. Over the years, bottled water manufacturers have worked hard to compete for water sources, compete on price, and create gimmicks...but few companies have given their products creative packaging and spiritual connotation.
Recently, the Taiwanese bottled water brand "Drink More Water" launched a flipped water bottle: all four products have the word "Talent" written on the front, but when the water bottle is picked up to drink Turn the bottle upside down and "talent" will become "effort", "ambition", "power" and "perseverance" respectively.
This is the product packaging designed by the Taiwanese mineral water brand "Drink More Water", which was designed by Japanese character design artist Kazuki Nomura. It integrates innovative design with Chinese character aesthetics and flips the word "talent" in the design, resulting in 4 fun and interesting mineral springs. Water Packaging.
Taiwan version of "Nongfu Spring"
Nongfu Spring has always been talked about in the food industry. It has been given various titles such as "advertising company", "design company" and "technology company" by the industry. The lone wolf Zhong Suisui believes that "a company without hype is a mummy", and Nongfu Spring relies on "water war" to tear up the market. In the new era, while competitors are still using self-deprecating advertising slogans to have "awkward chats" with consumers, Nongfu Spring has taken a unique approach in terms of content and form, using documentary-style advertising to open up a new channel for dialogue with consumers, which has been well received in the market. Like the tide.
The brand development path of "drink more water" is comparable to that of Nongfu Spring. Founded in 1996, Drink More Water is an established bottled water brand targeting young people. We can say with confidence that Drink More Water has been the leader in the bottled water market in Taiwan for many years. At the beginning of its birth, similar brands in the market focused on water quality. At that time, Drink More Water decided to do the opposite - starting from the opposite of rationality and choosing emotional marketing.
The consumers captured by Drink More Water are young people aged 15 to 23 who buy water at convenience stores, so marketing communications speak for young people. In order to impress this group of consumers, advertisements about drinking more water are full of youthful excitement.
From 2012 to 2013, "Drink More Water" found out the reasons for drinking more water in a new way - the functions of life-saving, ambiguous, correction and creating sexy lips, and the market reaction was strong. In 2015, "Drink More Water" wanted to find a reason to drink more water and open a language classroom. The slogan of the brand "Drink more water is okay, drink more water if it's okay" is a household name in Taiwan. The advertising slogan "Drink more water if it's okay, drink more water and it'll be okay" has been popular all over Taiwan since 1996 and won the 6th Advertising Sentence Award. The creative and funny image is very popular among young people. They spend their own money to buy more water because of its unique and trendy personality.
It would be weird if you don’t think it’s crazy if you design it this way
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