The main difference between a well-designed standard font and an ordinary printed font is its uniqueness. Standard fonts not only have different appearances, but more importantly, they are customized according to the characteristics of the company or brand. These fonts have been carefully planned in terms of shape, stroke thickness, connection between words, and overall style. Compared with ordinary fonts, they are more beautiful and recognizable. In the process of shaping corporate image, many companies and brands are seeking unity in fonts, making the font design of corporate names and logos a new trend. Although a unified font design involves only one design element, it can convey information simultaneously visually and aurally.
Felix Baker
Font Design Works DesignDirector
Kiev,Ukraine
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