Text/Wang Yang Pictures/Baidu
Chinese characters, one of the oldest scripts in the world, not only have a unique charm, but also play a central role in contemporary graphic design. Each Chinese character font has its own unique visual personality and is widely used in various fields of graphic design. 
Graphic design permeates every aspect of our lives, including packaging design, outdoor advertising, posters, illustrations, and decorative paintings. With economic development, people's material and spiritual lives have undergone significant changes, and the pursuit of beauty has gradually expanded to all levels. Therefore, how to effectively convey specific information to the target audience in graphic design has become a problem that cannot be ignored. 
The importance of text in graphic design
Text is not only an abstract symbol, but also a key carrier for transmitting information, playing a vital role in graphic design. People realize communication by understanding the shape of words and converting them into sounds and meanings. Therefore, the communication power of text art in graphic design is far-reaching. 
In graphic design, text has stronger communication power than graphics and colors. Appropriate use of text can often significantly enhance the effect of design works. According to the morphological characteristics and output method of fonts, Chinese character design can be divided into two categories: standard fonts and script fonts. Recommended reading: Application and combination skills in designing Chinese characters
①Standard fonts: In the Chinese character system, standard fonts are the most widely used basic fonts in the design field. These fonts have a rigorous structure and clear strokes, emphasizing visual practicality and standardization. 
②Writing fonts: As opposed to the high standardization of standard fonts, writing fonts are personalized fonts created based on the designer's creativity using various writing tools. 
Various font styles and expressions
Text, as an important symbol system for visual identification, comes in various shapes and styles. The shapes of different fonts not only show unique character, but also provide different visual experiences and direct visual appeal. Therefore, it is crucial to understand the expression and visual personality of different fonts, which will help us in the future
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