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A wide variety of advertising words, finally distinguished this time


There are many types of advertising words. Especially in recent years, new technologies and new processes have emerged one after another, and new names are also constantly emerging. Let’s take a look at the specific differences between various advertising words in order to find the right advertising words according to the application environment usage requirements.

Crystal Words

Crystal characters should be regarded as the earliest and most widely used advertising characters. They are usually used as characters on image walls and are mainly made of acrylic plates carved and bonded.

It is generally a double-layer acrylic board, the panel thickness is 3mm color plate, and the bottom board is transparent acrylic. Commonly used thicknesses are 5mm, 8mm, 10mm, 20mm, etc.

Crystal characters do not glow

Advantages: rich colors, translucent color, looks relatively high-end;

Disadvantages: Not wear-resistant, easy to discolor outdoors, generally used indoors.

PVC characters

Advertising characters engraved on PVC foam board are affordable and have a strong three-dimensional effect. They are generally made in the color of the PVC board itself: white and black. The spray painting effect is not as good as the original color.

Stainless steel characters

It is divided into two types: luminous and non-luminous. It has a unique metallic texture. The commonly used ones are matte and mirror, which are very cool.

Disadvantages: When used outdoors, the strokes may be unclear due to the refraction of sunlight by the metal.

stainless steel metal letters

Stainless steel luminous characters

Bronze characters

Copper is relatively easy to oxidize. Advertising characters are usually electroplated or polished and then coated with anti-rust paint. The characters will not rust easily.

The color is golden, giving people a sense of grandeur and majesty, and is usually used more by government departments.

Titanium lettering

Compared with copper letters, titanium is brighter and can be used outdoors for many years without discoloration, making it very practical.

Resin characters

Resin characters are a new type of luminous characters, which are divided into two types: epoxy resin luminous characters and unsaturated resin luminous characters. Most of the luminous characters on the market are epoxy resin, and the latter tends to be eliminated.

Resin characters are characters made by uniformly mixing a certain proportion of leveling agent and color paste with resin, and then casting them according to the character shape at one time. The color can be adjusted at will according to the color of the color paste. If there is a built-in light source, it will become a resin luminous character.

White resin letters will turn yellow if left outdoors for a long time, so they are generally used indoors.

All-over luminous characters

The whole body of the luminous characters is made of acrylic on the front and sides. The base plate is PVC and the inner core of the characters is covered with LED light sources.

Advantages: high brightness at night, good gloss, waterproof and energy-saving.

Disadvantages: The characters should not be too small, suitable for indoor and outdoor use.

Blister luminous characters

The door signs of many convenience stores are basically blister luminous characters, which are made of acrylic panels and are integrally blister-molded. They are strong, durable, waterproof and energy-saving.

Exposed illuminated text

Also called punching, the light source is made up of LED lamp beads covering the panel, which can emit dazzling light day and night and are energy-saving. It is usually used in taller buildings, restaurants, hotels, hotels, KTV and other places.

Mini words

The distinctive features are that the bottom area is larger than the literal area, the luminous area is wider, the lines are soft, the three-dimensional effect is outstanding, the luminescence can be seen clearly from all angles even from a distance, and the fonts are clearly layered.

The production process of mini characters is to carve out the bottom plate and the transparent acrylic plate on the back respectively, then carve the surface character shell in three dimensions, and paint the character shell. Fix the waterproof LED highlight light on the base plate, and fix the word case with glue.

Super words

Also called liquid acrylic luminous characters, it is a new type of luminous character technology.

It is made of lightweight aluminum word rim casing, with liquid acrylic glue poured on the surface and solidified at room temperature. After curing, the glue and the font casing are stuck together, making the appearance seamless and integrated, with a strong three-dimensional effect.

Backlit characters

Commonly known as backlit letters, the back of the letters is lit. The light source is installed in the stainless steel letter case on the back. The craftsmanship is fine and high-end and elegant.

The commonly used method is to bend and polish stainless steel with precision, built-in LED light source, and use acrylic to engrave the characters on the bottom (there are also those without acrylic bottom). The base is generally made of frosted acrylic, and the backlight is brighter.

Flexible neon characters

Made of its excellent bending properties, it has unique advantages in detail presentation, atmosphere creation and personalized customization.

The above is Yin Xiaomei’s summary, I hope it can be helpful to you! Dear advertisers, what else do you have to add about advertising words? Welcome to leave a message below the article to participate in the discussion. (Pictures and texts are from the Internet, and the copyright belongs to the original author. If copyright is involved, please contact us to delete it in time)

·END ·

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