Foreword: In visual design work, almost all fonts will be used. Font design is different from font library fonts. It is a font that has been artistically processed and sublimated. Compared with the same font library and fonts with weak personality, the charm of font design is more unique and attractive. So today I would like to share an article about fonts to help you break through the shackles of fonts and inspire you to make fonts.
Font expression type
So as a font novice, how to systematically learn font design from the basics? The following will be a main analysis of Chinese fonts. Based on popular font design cases, we roughly divide font expression types into five types: Helvetica, Song font, calligraphy, three-dimensional font, and dynamic font .
Boldface
Helvetica fonts are also called isoline fonts, also known as "square fonts", and are sans-serif fonts. The frame absorbs the advantages of the Song font structure and removes the serif decoration. The overall structure is simple and elegant, with a sense of fashion and modernity.
Helvetica can be said to be a versatile font with strong plasticity. It can express the rigorous temperament of business, as well as youthful passion and dynamism. The slender blackface can also reflect femininity.
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宋体
Song fonts are designed for printing, and their strokes vary in thickness, generally horizontally thin and vertically thick, and the ends of the strokes are decorated with triangular node serifs. Song font is a serif font.
Song fonts are much more decorative than bold fonts. Song fonts convey a more accurate temperament in the fields of culture, art, life, women, food, health, fashion, etc. than bold fonts.
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Calligraphy font
Chinese calligraphy pays attention to the movement of Qi, which refers to the responsive relationship between characters and lines and lines in calligraphy works. Generally speaking, it is required that the pen breaks the meaning, connects the lines to form a line, and accumulates the lines to form a piece. There should be changes and harmony in the writing of the upper and lower, left and right, and beginning and end of the text. The majestic momentum of calligraphy characters itself can carry unlimited design energy.
There are two ways to implement conventional calligraphy font design:
①Font library calligraphy font:According to the calligraphy fonts in the font library, combine brush strokes to achieve reprocessing of glyphs.
②Handwritten calligraphy font:
a.Write with a brush or other tools, and then scan it into a computer for reprocessing. When you are bored and have free time, you can use other writing tools to find the feel of the strokes.
b. Write directly on the computer with a hand-painted pen, write the shape first, and then fill it in and process (there are differences between matte and smooth brush strokes. If you want to compare the matte edges similar to brush strokes) Use hand-painted pens to match materials).
Case study of calligraphy writing
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