:A must-have for beginners: A complete guide to Chinese font design-Font Tutorial免费ppt模版下载-道格办公

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This article is reprinted from "The Complete Beginner’s Guide to Chinese Fonts". The original author is Kendra Schaefer and was translated by Gavin Foo and Ezio Pan.

How many fonts are there in China? Does Chinese have "serifs" and "sans-serifs"? Can we find alternatives to Helvetica in Chinese fonts? We will explore these questions in depth and answer them in detail with examples of Chinese typography.

Extended reading (Translator's Note): General comparison between Serif and Sans-Serif In typography, serifs refer to decorative strokes other than letter structure strokes. Fonts with serifs are called serifs; fonts without serifs are called sans-serifs. Serif fonts are easy to identify, so they are more readable. On the other hand, SansSerif is more eye-catching, but in the case of text reading, Sans-Serif can easily cause problems in letter recognition, often causing back-and-forth re-reading and confusion of up and down lines. Serif emphasizes the beginning and end of letter strokes, so it is easier to identify the continuity. Serif emphasizes a word rather than a single letter, whereas Sans-Serif emphasizes individual letters. In the case of small fonts, Sans-Serif is usually clearer than Serif. Applicable uses: Generally, the content and main body of articles use Serif fonts with better legibility, which can increase legibility. Moreover, when reading for a long time, it will be read in word units, making it less likely to tire. The words used in titles and tables use a more eye-catching SansSerif font. It needs to be prominent and eye-catching, but you don’t have to stare at these words for a long time to read. For promotional materials and posters, in order to be eye-catching, the paragraphs of short stories will also use Sans-Serif font. However, in books, newspapers and magazines, when the text is quite long, Serif fonts should be used to reduce the reading burden on readers. This principle should also be followed in web design and browser settings. Helvetica is a widely used Spanish sans serif font, created by Swiss graphic designer Max. Designed by Miedinger in 1957.

Why should you care

From a practical point of view, more and more websites and graphic design projects recently require me to design a Chinese version. Maybe you will also face these needs soon.

From a learner’s perspective, Chinese characters are really cool! As we all know, Chinese is the oldest writing system still in use. Not only that, but the written languages throughout East Asia are like a branch of Chinese. Although these languages have evolved into other distinct and unique forms, you can still see Chinese characters in them.

Of course, there is another indispensable reason: Chinese is very beautiful. Who would refuse to appreciate beautiful things?

Everything is difficult at the beginning: Simplified Chinese VS Traditional Chinese

Did you know that there aretwo standards for writing systems in Chinese.

To make a long story short, after Chairman Mao led the Communist Party to power in 1949, he discovered that the literacy rate of the people could be improved by reducing the complexity of characters, so he organized many linguists to revise and start a movement to simplify characters. Wikipedia (English version) tells us: “The Chinese Communist Party released its first official documents with simplified text in 1956 and 1964 respectively.”

“The Chinese Communist Party issued the first documents with simplified official text in 1956 and 1964 respectively.”

At that time, Hong Kong, Taiwan and Macau were not controlled by the mainland, so they did not change the glyphs, but continued to retain the original Traditional Chinese. Before the official release of simplified characters, there were already a large number of Chinese immigrants and Chinatowns around the world, so they still used traditional Chinese in these places.

Where Simplified Chinese is used:

As the official written language of mainland China, it has appeared everywhere since its official release in 1954.

Where Traditional Chinese is used:

As the official written language of Hong Kong, Taiwan and Macau

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