Please pay attention, vote and thank us!

Transformation capabilities continue to create practical marketing ideas, marketing tools, and marketing methods for workplace marketing elites to help you solve practical problems, transform knowledge, and transform resources!

How to create a hit with new products, 12 core points for new product launch and promotion PPT plan:

1. Understand the product - the core elements of the product
2. Understand the market - the core elements of the market
3. Main content of product launch work
4. Product details Promotion process: product-moving sales
5. Accurate market positioning method
6. Understand our products - users’ reasons for buying
7. Find product benefits:< /strong>Connecting product benefits with consumer needs (entity positioning)
8. Positioning strategy in the product stage (Introduction period, rise period, growth period, maturity period)
9. Key points of promotion performance (introduction period, rising period, growth period, maturity period)
10. Things to pay attention to when determining promotion strategies
11. Key points to note in promotion control
12. Key points in promotion

1. Understand the product - core elements of the product
Product: value, service, packaging, technology;
Pricing: cost, wholesale, retail, competition, tax rate, trends;
Communication: advertising, public relations, promotion , self-media marketing, word-of-mouth marketing, user marketing;
Distribution: distribution channels, l retail management, new retail;
Brand image and user relationship, company awareness and preference, customer satisfaction;
2. Understand the market - core elements of the market< /blockquote>
Customer needs and expectations:The best products are products that customers need. We discover and understand customer purchasing trends and expectations and buying habits, and then strive to meet and exceed customer expectations;
Customer purchase cost:The price of the product itself, the time cost of the purchase process, the cost of product failure, and the difficulty of after-sales service;
Communication with customers:Marketing means and promotional content focus on customer needs and expectations. The purpose and result of communication is to solve customer problems. It goes both ways;
Customer convenience: Distribution channels, purchasing experience, channel effectiveness, value-added services;
3. Main content of product launch work:
Product planning: creating product value and exploring core competitiveness;< /li>
Channel planning: channel demand analysis, channel development;
Promotion strategy: communication planning, activity planning;
Carry out around users, user thinking;
Four. Product promotion process: product-dynamic sales
Sales:
Find the location of the crowd
What channels to use
How to attract attention
Communicate products in a timely manner
Promote :
Who is it suitable for
How to inform the crowd
Let people have a good impression
Achieve perceptual consumption
5. Accurate market positioning methods
strong>
Who are the consumers?
Who is the buyer?
Who to promote to
6. Understand our products - users’ reasons for purchasing
The brand of the product
The price of the product
The concept of the product
strong>
Product packaging
Product service
< /ul>
7. Looking for product benefits: Connecting product benefits with consumer needs (entity positioning)
Three elements of marketing: Need, need, desire;
Superior in product form
Best in product category
The most suitable product in terms of benefits
The most suitable product price
8. Product stage Positioning strategy (Introduction period, rising period, growth period, maturity period)
The temporality of product concept, from product concept to Brand image;
9. Key points of promotion performance (Introduction period, rising period, growth period, mature period)
The promotion goals and key points of each stage are different, and they must be consistent with the product stage;
10. Things to note when determining promotion strategies
The goal of promotion is contemporary;
The promotion process is hierarchical ;
Promotion in promotion is rhythmic;
11. Key points to note in promotion control
strong>
Products are at different stages in the market, and the form of promotion must consider their ability to be accepted by the market;
Market It is controlled by the whole, not a single channel;
Let consumers feel the product, not just one thing;
12. Key points in promotion
Consumer awareness Product concepts and understanding the brand and generating demand;
Three core points: accurate positioning, timing, and channel control;
Specific Content PPT:

This article is a guidance document for new product development. I hope it will inspire and help you. For specific instructions on how to operate the new product, please refer to the previous article of this headline!
How to obtain the PPT of this courseware? Please send a private message to this headline with the four words "Best Hit" and download the file directly. Thank you!
Remember to vote, thank you, one person can vote five times!