PPT is becoming more and more important in the workplace, entrepreneurship, and speeches. Every day A report or presentation is inseparable from PPT.
PPT is a tool, not a work of art. A PPT that can be remembered is not just the cool animations and stunning colors, but the content, clear logic, powerful structure, and precise keywords of the PPT.
Sales pitch preparation: How to design speech PPT
How to prepare PPT?
1. Understand some basic information before doing it
1. Size of venue
Mainly considering that if the projection screen is far away from the back row, then you need to consider enlarging the text so that people in the back row can also see it clearly.
2. Audience attributes
Relating to the content you prepare, the attributes of the audience are different, and the PPT content you need to prepare will be different.
3. Length of speech
Be sure to pay attention to the length of your speech. Don’t make it too long, which means there will be a lot of nonsense. At the same time, we must also grasp the time. Don't let the most critical part not be covered when the time is up.
2. Write out the content in the PPT before doing it.
The essence of PPT speech is to convey information and master how to express the information clearly. Here I recommend you a very useful technique.
You can use the pyramid principle to conceive PPT content. That is, when you want to express something, first write down your point of view, and then find arguments that can prove your point of view, which are called first-level arguments.
If the first-level arguments are supported by arguments, then split them until they cannot be split.
The content of the PPT serves as a reminder, not an explanation. Never put a large amount of text into the PPT, and then the speaker stands on the stage and reads like an instruction manual.
Sales pitch preparation: How to design speech PPT
Just put the necessary prompt information in the PPT to coordinate with the speech.
3. Use more pictures and less text in PPT
A well-used picture can be worth hundreds of words you write. Build a sense of picture in the audience's mind, and the brain will be more receptive to visual things, and the few but precise words will serve as annotations.
4. Use charts instead of tables
Above we talked about creating a sense of image for the audience and using more reasonable pictures. Charts are a visual expression of tabular information. When we want to express data, charts are often used.
5. Use necessary animations to guide the audience’s attention
As long as necessary animations are used, if a large number of animations appear in PPT, it will make the audience uncomfortable.
6. Unification of the entire PPT style
The unity of language style means that the content seems to be written by one person, which means that the tone remains unchanged;
The unity of design style, that is, the master design, is mainly displayed by fonts, backgrounds, color matching, effects, etc.;
The unity of material style mainly refers to pictures. If you use flat icons, do not use other icons, otherwise it will look messy.
7. Cover design
You can use the cover to convey information, tell the audience what you are going to do, ask a question, or serve as a topic introduction.
It is more about designing from a functional perspective, playing a certain role and must be useful.
Sales pitch preparation: How to design speech PPT
8. When there is a lot of PPT content, use the table of contents page
The content page will allow the audience to build a framework in their minds and understand what you want to talk about.
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