An excellent corporate video can not only shape the brand image but also quickly increase the brand's popularity. It can also establish a good reputation in the industry. Directly or indirectly generate revenue and sales, and also have a good impression among customers. Therefore, corporate videos are necessary, and the shooting and planning of promotional videos are also particularly important.
1. Copy Title
Corporate video copywriting title content, It is to show the essence of a company. If customers can understand and like the company at a glance, the title of the corporate video copywriting plays the most important role. The title plays the role of general attraction and will bring the best part to customers, then The title of the promotional video must be creative.
2. Highlight product features
Products are the most important part of an enterprise , what customers want to know most is what the company does, what products it sells, whether the products are good or not, and what advantages you have among your peers. So when planning copywriting products, you must highlight your features and have your own uniqueness.
3. Show corporate style
I believe everyone should have seen the promotion In brochures or promotional videos, some companies will use a series of numbers and some authority to prove how great their company is. They mainly shoot the company's office area, R&D department, factory area, large-scale events, etc. to show the company's style, company Promotional video planning copywriting must make specific efforts in this link, only in this way can the expected results be achieved.
4. Look to the future and set goals
The last one of corporate video planning copywriting The link is when the company faces opportunities and challenges in the future, and what achievements it must make in a few years. An outlook on the future is a link where your customers see the potential of the company. The end of the corporate video planning copy Design is also a very important link. The quality of this link is related to whether customers will ultimately choose this company, whether they have confidence in the company, and their overall impression of the company.
In short, companies are deciding to promote Before writing, you must carefully analyze the company's own situation, customize its goals, and use it. You can’t make a promotional video just for the sake of making a promotional video. If you want to shoot a professional promotional video to achieve the purpose and purpose of the promotion.
The above are some of the opinions of the editor of Huasen Film and Television on how your copy must be written if you want to make a good corporate video, no matter how big or small the company is Everyone should find survival skills and development methods for their own enterprises, so as to make the enterprises stronger. However, the most worthwhile thing to have is a corporate video, so why not choose Watson Films to produce a promotional video for your corporate development.
HARSEEN Watson Film and Television Center focuses on the planning, production and dissemination of commercial short films. Covering corporate videos, commercials, micro films, advertising cartoons, documentaries, public welfare short films, etc. Based on strategic practice research, three major film and television industry models have been formed: ①: Provide professional services such as creative strategies, shooting, production and communication strategies for film and television short films to enterprises and institutions; ②: Provide creative and communication strategy consulting to major domestic media agencies; ③: Customized film and television art, customer-oriented, providing creation and dissemination services of various short films.
Articles are uploaded by users and are for non-commercial browsing only. Posted by: Lomu, please indicate the source: https://www.daogebangong.com/en/articles/detail/xiang-zuo-hao-yi-bu-qi-ye-xuan-chuan-pian-ni-de-wen-an-bi-xu-zhe-me-xie.html
支付宝扫一扫 
评论列表（196条）
测试