If color is the clothes of design, font is the skeleton of design. Various fonts are used in different scenes and corners of our lives. Font design is closely related to everyone's life.

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Wording for ID cards, passports, product packaging, TV newspapers and periodicals...

From getting up in the morning to open the daily newspaper to the billboards on the roadside on the way to work, from the computer that is inseparable at work to the mobile phone that everyone uses to communicate with friends, Founder font has been integrated into every aspect of modern people's lives.

△Founder’s population information font solves the problem of missing names of people and places in ID cards and passports

△UnionPay special font comes from Founder Font Library

△CCTV news subtitles, Founder Lanting Black Series

From bamboo slips to stele inscriptions, from woodblock printing to computer design, the design methods of fonts are changing, but what remains unchanged is the inheritance of Chinese character civilization.

Founder Font Library invests a lot of manpower and material resources every year to create and develop more new fonts, providing a steady stream of font choices for all areas of society.

△Founder yellow regular script

△Fangzhenghai Zangkai style

△Founder bridge body

Previously, an article titled "Why Chinese Signboards Are So Ugly" was widely circulated in WeChat Moments. Looking at the shop signs on the streets of our country, the fonts used are mostly old-fashioned black, Song, imitation, and regular script. Unsophisticated signboards can be said to be a kind of "pollution" to the visual environment.

In fact, as early as June 1988, the famous writer Wang Zengqi wrote an article called "The Disaster of Words" in which he talked about the importance of fonts:

△Excerpt from "The Disaster of Words" by Wang Zengqi

In fact, if we can use fonts correctly, our signboard can also be beautiful.

(For details, see: Why are Chinese signs uglier than Japanese ones? In fact, the question Out here!

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Fonts are the "clothes" of words. Each font has its own characteristics of the times, and also has a distinctive personality and temperament. Different fonts are used in different places to fully express the connotation they want to express.

△The use of Founder, elegant and regular script in store signs

△Fangzheng Juzhen new imitation simulation sign application effect

△Founder Huang Kai simulation application effect

△Fangzheng has a cat in the animation interpretation

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Nowadays, the pixel density of the screen can easily exceed 300PPI, and display accuracy is no longer a problem. This also means that the design of Chinese screen display fonts can be freed from technical limitations. From the initial dot matrix fonts that completely succumbed to low-pixel screen displays, to the use of fonts from the printing era, to the first generation of Chinese screen display fonts specially developed for computers - the Microsoft Yahei and Lantinghei families, Chinese screen display fonts have also Gradually move from passive adaptation to active research and development.

△The evolution of font design and technology

△The design of Founder’s second-generation screen display font strives to find a balance between new technology and traditional aesthetics

△Fangzheng Youhei Family

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What is a good text font for the screen display era?

In fact, a truly excellent screen text font should not emphasize its personality, but should not feel the presence of the font during the reading process, but it is very conducive to reading. Research shows that the comfort of text fonts will affect people's mood when reading. An excellent text font can help improve the quality of reading.

△MIT test report on fonts and reading quality

△ Font reading test report conducted by Founder Font Library and Beijing Normal University

At present, body reading fonts can be said to be the "world" of boldface fonts, but research shows that serif fonts can bring a more comfortable feeling to body reading. With the improvement of computer screen display accuracy, is it possible for Song fonts to make a good "turnaround"? Founder and Song Dynasty gave the best explanation!

(For details, see: The first generation of Chinese screen display Song font: Founder and You Song

△Founder Yusong Series

The Chinese nation has the only long-standing civilization in the world that has never been broken. What Founder Font carries is the culture of writing and artistic design, as well as the five thousand years of Chinese civilization it contains. In the future, Founder Font Library will continue to use the spirit of craftsmanship to make font design more refined and professional. We hope that wherever there are Chinese people, there will be Founder Font.