"If those engaged in self-media do not receive a lawyer's letter from Visual China, it means that they are not big enough; if those engaged in design do not receive a lawyer's letter from Founder Font, it means they are not influential enough." On a social networking site, a netizen commented It resonated with a lot of people. In recent years, font infringement has become a "nightmare" for many Taobao sellers or self-media practitioners. Using fonts that can be downloaded for free online also constitutes infringement.
Font development is hard-won, and font libraries should also be protected by intellectual property rights. But how to protect it, to what extent, and how to provide positive guidance on font copyright through more reasonable rights protection methods? This has become an important issue that the industry needs to solve urgently.
It takes a lawyer’s letter to find out about font infringement
After frequent font infringement disputes occurred in the advertising industry, film and television drama posters, FMCG packaging and other fields, in recent years, e-commerce online stores and self-media have become the hardest hit areas for font infringement. Many Internet practitioners have no awareness of font copyright. They often download fonts for free from third-party software websites through searches on the Internet, only to find out after receiving a lawyer’s letter that they have already infringed the copyright.
A tourism flagship store on the Tmall platform received an infringement notice from Beijing Peking University Founder Electronics Co., Ltd., pointing out that the store used 9 fonts, including Founder Cartoon Simplified, Founder Lanting Medium Bold Black Simplified, Founder Yellow Grass Simplified, etc. The use of any of them has not been authorized by Founder Font Library and is an infringement. The person in charge of the online store said that according to the complaint requirements, the store must change all infringing fonts within three days, or purchase the font copyright from Founder Company. The one-year authorization price for nine font applications in Tmall stores is 22,000 yuan. In the end they chose to pay for the rights.
Another online store operator also reported that a certain Huakang font was used on its online store pages and packaging of products sold. Later, it received a "negotiation letter" from Huakang Information Technology Company, saying that the font used infringed Copyright requires a copyright fee of more than 10,000 yuan. The self-media "Poisonous Corner SHOW" also publicly stated that it paid 100,000 yuan in compensation for the infringement of the fonts used in the video.
Tianyancha information shows that Founder Electronics has a total of 278 legal actions, most of which are copyright disputes. The subjects ranged from large supermarket chains to unknown fast-moving consumer goods companies.
It is difficult to protect font rights due to rampant piracy
In many people's understanding, pictures still have the concept of "copyright", but they know little about font copyright.
Zhao Zhanhan, a lawyer at Beijing Zhilin Law Firm and a special researcher at the Intellectual Property Center of China University of Political Science and Law, said that in the field of intellectual property, fonts themselves are copyrighted, but some are protected according to the standards of computer software, and some are protected according to the standards of works of art. defined by standards.
"The Qianti characters involved in the case were based on the basic strokes of Chinese characters, and were adapted with different thicknesses, lengths, curvatures, and distinctive artistic connections between strokes, forming a completely different character library. System." In its previous judgment on the copyright dispute between a Guilin food company and Founder Electronics, the Hebei Provincial Higher People's Court stated that these factors make Qian Ti calligraphy a work of art under the Copyright Law.
Unlike English fonts, the design of Chinese fonts is a more complex project. According to industry insiders, an original Chinese font requires at least 6,763 Chinese characters to be created, and a team led by the chief designer needs at least half a year to design and produce. Taking the "Lu Xun Style" font, which was born out of Lu Xun's manuscripts, as an example, the designer had to first classify the characters, organize and remove duplications, and then design and create it, which took 446 days to complete.
Because of this, many font product suppliers and font designers are distressed by the rampant piracy. The person in charge of a large font manufacturer once told reporters that due to serious business losses, the company's font business was almost "cut off" and there were fewer and fewer professional font designers.
Font authorization should be facilitated and standardized
With the gradual standardization of commercial licensing, the font industry has begun to enter a healthy virtuous cycle.
Recently, Founder Font has entered Alibaba’s merchant service market, allowing merchants to select and purchase fonts as easily as browsing Taobao. Among them, 4 fonts: Fangzheng Hei, Fangzheng Shusong, Fangzheng imitating Song, and Fangzheng regular fonts are free. According to the needs of e-commerce, Founder Font Library is also divided into 8 industry categories such as food, home textiles, and children's clothing. Each category is packaged with 10 fonts, and the annual licensing fee is 599 yuan.
"Now that everyone has received a lawyer's letter from the font company, their first reaction is to be scared. In fact, the price of fonts is not that scary, and the licensing price will also be given different quotes according to the scope of use." He once worked as a visual designer at Tencent Amen reminds that if designers use paid fonts, they should proactively remind customers that they need to purchase the font copyright, otherwise there will be legal risks.
Lawyer Zhao Zhanzhan said that unlike image platforms such as Visual China, font companies such as Founder have greater certainty about the copyright of independently developed fonts. Therefore, sending a lawyer's letter is a normal rights protection strategy for companies. However, many professionals believe that the methods and orientation of rights protection are worthy of further discussion. Before users download and use it, websites can use a clearer and clearer way to remind users of copyright situations, so as to avoid affecting users' use due to frequent subsequent accountability.
Source: Beijing Daily
Reporter: Chen Xuening
Process editor: Wang Hongwei
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