The back-to-school season is here, and the stationery store is bustling again. A reporter from a recent visit found that in order to attract children's attention, many stationery items tend to be toy-like, with functional functions taking a back seat.
The "kitchen set" with all the "pots and pans" is actually a rubber gift box; printed with various cartoon characters, the stationery gift box has turned into an exciting blind box; some of the fancy pens can play animated slideshows. Some can imitate boxing games...
The reporter saw in a chain stationery store in Chaoyang District, Beijing, that the dazzling array of stationery blind boxes on the most conspicuous shelf upon entering attracted many customers. Two girls were immersed in selecting a pen blind box.
"I have bought many of this series, but I have never bought the hidden model." "I haven't collected this series yet. We can exchange them after taking them apart." The reporter noticed that this blind box has a total of 12 regular models and 1 A hidden model, the difference between different models lies in the pattern on the pen body. "What we care about is the surprise at the moment when we open the blind box." said a girl.
On online shopping platforms, the upgraded version of the blind stationery box, the “poke box”, is also quite popular. The "poke box" has multiple holes of different sizes, with various stationery hidden inside. The stationery is randomly matched. The merchants advertised with slogans such as "Playing is heart-pounding" and "Making learning no longer boring." However, parents did not seem to pay the price: "The stationery is of poor quality" and "not worth the price" and other comments received a lot of approval.
Other stationery is also varied. At a stall at the entrance of a certain lifestyle center, a bunny-and-duck-themed transfer pen made passing customers unable to help but try it: gently rub the small beads on the pen with your fingers, and the cartoon image on the top will flexibly pop. Get up and turn around. Various decorated notebooks are also endowed with "decompressing" and "healing" functions. Compared with ordinary notebooks, the cover of this decompression notebook is usually made of memory foam and has a full-shaped cartoon image, which is soft to the touch and makes people unable to resist kneading it. There are also many varieties of erasers and pencil sharpeners. For erasers alone, there are various themed sets such as Jurassic World, Space Adventures, and Underwater World.
In addition, electric stationery under the banner of "high technology" is gradually occupying a place in the market. On a shopping platform, a Doraemon fully automatic stationery gift box set including an electric eraser, an electric pencil sharpener, a desktop vacuum cleaner, etc. has sold more than 70,000 in total.
Ms. Xiao, a citizen, had previously purchased this set as a birthday gift for her daughter and regretted it. My daughter enjoys using an electric eraser and then using a desktop vacuum cleaner to pick up debris. "Sometimes, even though there is no wrong wording, the children will deliberately rub it there just to play for a while." Ms. Xiao said that she originally chose electric stationery to save time for her children, but she did not expect that the children's learning efficiency would be even lower. .
Sun Hongyan, director and researcher of the Children's Research Institute of the China Youth Research Center, said that toy stationery will bring stimulation that has nothing to do with learning and is not conducive to the development of students' concentration. This type of stationery can also easily make primary and secondary school students develop the habit of comparison. The emergence of consumption addiction also brings safety risks.
Regarding student stationery, the Beijing Consumers Association recently issued stationery consumption tips, reminding parents and students to consume rationally and not to blindly compare and buy luxury and high-priced stationery. In particular, be careful when purchasing toy-like stationery with unique shapes and decorations.
The Beijing Consumers Association reminds consumers to try to purchase stationery supplies in regular places. Before purchasing, carefully check whether there is product name, factory name and address, specifications, implementation standards, certification marks and other information, and try to choose outer packaging marked "environmentally friendly and non-toxic" Stationery items that are clearly marked with production date, shelf life, etc. Parents should guide their children to consume scientifically and rationally. Faced with new, strange and special stationery products on the market, they should abandon consumer psychology such as blindly following the trend and comparing with each other. They should choose stationery products that suit them according to their own needs and develop a good habit of being thrifty and thrifty. Habit. In addition, be careful when purchasing toy-based stationery. Toy-like stationery with unique shapes and decorations will not only distract children from listening to lectures, but may also bring risks such as accidental swallowing and suffocation. In addition, try not to buy stationery with sharp edges to avoid scratching or stabbing students. (Beijing News)
Source: Consumer Daily
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