Taobao icon:Taobao spent 3 million to change its logo?-PPT tutorial免费ppt模版下载-道格办公

No need to remind me, I know Taobao changed its logo a few days ago.

Hee hee hee, my focus is not on this, but yesterday I discovered that the Taobao logo actually cost 3 million to change.

I just don’t understand why some people get money so quickly after changing their lives, while some people work hard for a long time to write the manuscript and can’t even pay back the money they spent. (Yes, this person refers to myself)

Come on, let’s take a look at the changed lonely logo first.

Although the logo has not changed much, netizens are very creative.

A: Taobao has been smoothed by life and looks very much like me

B: Even the Taobao icon has lost weight. Do you still have a reason to gain weight?

C: Are you telling me that you will become thinner and thinner by using Taobao?

D: After being interviewed, did you know you had to be diplomatic?

E: Taobao, it’s bent....

F: More like Jack Ma’s profile(No offense meant, and I didn’t say it)

G: Guirenniao has taken a stake? ?

Here I also saw a netizen sincerely asking:

Q: Why do we need to change such a weak logo?

A: Otherwise, how would the KPIs of the UI department come about?

Let’s go back to spending 3 million to change the logo.

I am actually still skeptical about this quotation circulating on the Internet, so I have two thoughts.

1. Netizens prank

2. Ali’s marketing is for communication effect

If it is a spoof by netizens, it can only be said that everyone is so confident in the logo design prices of big brands that they can go up to 3 million. But I took a look and found that 3 million is not the highest among brand logo design fees.

Bp (private oil company): US$211 million

Pepsi-Cola: US$1 million

BBC: US$1.8 million

Accenture: US$100 million

ANZ Bank: US$15 million

2012 London Olympics: 620,000 US dollars

Hehehe, poverty indeed limits my imagination.

Of course, if it comes to marketing, I can only say that although Alibaba is not good at big entertainment, its marketing methods are really good.

The 3 million gimmick immediately raised the topic of discussion, and the tap water also came. Even Xiaoma didn't want to write its logo, but he still gave it away. Moreover, the quotation spread across the Internet looks like a mobile billboard. Now everyone knows that Taobao has changed its logo.

No matter what the reason is, I think sensible designers should be able to summarize now:

How to increase the design fee by several 0!

After all, the designer has been working hard for more than a day or two. The #100WAYS to piss off a designer that the Queen saw before is still in the Queen’s heart for a long time.