Text/Photo by Chen Zhiquan/Google
As a visual language, fonts have accuracy and impact in graphic design, so their formal beauty will play an important role in showing the beauty of graphic design. In recent years, graphic design has made full use of calligraphy art. The reason why calligraphy art can be widely used in design is directly related to the formal beauty of font design. Therefore, it is necessary to discuss the application of formal aesthetics in font design in order to make better use of Chinese characters.
Font design is closely related to people’s lives and has an inseparable connection with graphic design. Using words in design can not only convey information in the most direct way, but also help companies establish their own image. Through font design, graphic design can become the carrier of text, and then better display the formal beauty of text. During the design process, after completing the arrangement of graphics, colors, and logos, the design itself can be made recognizable through font design, and then a unique overall design style can be formed. 
Therefore, font design is actually an important artistic processing method for the beauty of design form, which is directly related to whether the advertising information can be expressed correctly, and then affects the expression of advertising value. 
The application of font aesthetics
In modern design, whether you use simple basic fonts or use design fonts with widely different styles, the design will have a certain design style, and then bring different feelings to people with unique formal beauty. The establishment of this design style will give the advertisement a distinct brand impression and help consumers better identify the product. Recommended reading:Font logo design tips! Add, subtract, connect and disconnect
Fonts have a variety of expression forms, which allow fonts to form a unique aesthetic with personality. Some designs are graceful, elegant, bold and rough, and some can reflect the characteristics of business and culture in their design. And because the overall design is different, they also have different characteristics. Text itself has many forms of expression and different presentation methods. But the overall concept of design must follow the characteristics and attributes of the product.
Show the structural beauty of Chinese characters
Essentially speaking, no matter what form the font takes, it will show the legibility of the text. Therefore, when designing, the layout and beautification of fonts should be based on the principle of being clear and readable, so that consumers can easily distinguish the text. From the perspective of Chinese calligraphy, the ancients had a relatively unified understanding of fonts. Whether it is official script or cursive script, the structure of the fonts has always remained unchanged. The reason why this phenomenon occurs is to ensure that the text is clear and legible, and thus ensures the inheritance of the text. Similarly, when designing text fonts, it is also necessary to show the beauty of the frame structure of Chinese characters in order to improve the legibility of the text.
Therefore, the font design should not change too much, and font changes should not affect the recognition of text. In terms of overall design, no matter which font is used, it is necessary to ensure that the writing is consistent and regular. Therefore, when observing the fonts in the design, we can find that since the last stroke of the font does not affect the recognition of the text, there are often more changes.
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