Sichuan is the home of fine winesFrom the Han Dynasty when Sima Xiangru and Zhuo Wenjun sold wine at the Qintai, to the Tang Dynasty when Du Fu drank "Shu River Spring" by the Huanhua Stream, generations after generations were intoxicated by the aroma of wine in Sichuan and Sichuan.

What are the good wines in Sichuan? In addition to the well-known best-selling wines from famous brands such as Wuliangye, Jiannanchun, Luzhou Laojiao, and Langjiu, there is also a famous wine that was also once famous. Old "old drunkards" must be impressed by it. At its peak, its sales volume exceeded that of "Maojiu". "Five Swords" has sold over 1.2 billion for three consecutive years. It is a Quanxing opera that has amazed an era.

"Xiongqi" is the most unique way of refueling in Bashu, and this word is very popular Now, we have to mention our "Sichuan Quanxing Football Club". This Shu team with strong strength, fierce style, and crazy fanatic fans has once caused a stir in the domestic football world. A yellow hurricane.

The popular sayings at that time were "Quan Xing Xiong Rise" and "Quan Xing Xiong Ri" and "Quan Xing Xing Wan Shi Xing" "The slogan became a classic advertising slogan for a time. At that time, Quanxing Wine was also in its peak period and became famous throughout the country.

Quanxing, glory shines

Sichuan Quanxing not only represents Sichuan football, but also It is the life memory of a generation, and it is based on the slogan "Taste Quanxing, everything will prosper", and it is the best among Sichuan wines. At that time, Sichuan people were eating Sichuan food, tasting Quanxing opera, and watching football matches. It's so beautiful.

According to historical records, Quanxingfang was built in the 51st year of Qianlong, that is, 1786 AD. However, it really became famous nationwide in the second national evaluation in 1963. At the Liquor Conference, Quanxing Daqu, together with Wuliangye and Maotai, won the title of China's Eight Famous Liquors. In this way, Quanxing Daqu established its position in the liquor world.

Quanxing Daqu continued to develop, and was awarded the title of National Famous Wine in 1984 and 1989. Especially in 1989, at the Fifth National Wine Appraisal Conference, a total of 17 wines were rated. Famous wines, among which Sichuan wines account for 6 seats, namely Wuliangye, Jiannanchun, Luzhou Laojiao, Tuopai Special Zone, Langjiu and Quanxing Daqu. Therefore, people also call these 6 famous wines the "Six Golden Flowers of Sichuan Wine" ".

On the basis of the high quality of the wine, coupled with successive honors and the blessing of the Quanxing team, the popularity of Quanxing Daqu has continued to increase across the country, and its market share has also continued to expand. Especially in the late 1990s, Quanxing Daqu reached its peak, with sales of 1.2 billion a year, which was a great success.

The Rise of Shuijingfang

In 1998, Quanxing Daqu was conducting renovations on the brewery. During the renovation and expansion, a well-preserved ancient wine making workshop was accidentally excavated. After the ruins of Shuijingfang were discovered, Quanxing Daqu at that time also immediately seized the opportunity and began to expand its high-end brand Shuijingfang, and its resources began to expand. Keep tilting towards Shuijingfang.

Shuijingfang also lived up to the expectations of Quanxing Daqu and quickly became popular. The price of a single product of liquor was much higher than that of Wuliangye and Maotai at the time. Later it was acquired by foreign capital.

In 2006, 90% of Quanxing Group's revenue and profits came from Shuijingfang. Quanxing Daqu has since lost its former style, been stripped of its brand, and split from Shuijingfang. Since then, Quanxing Daqu has languished in the liquor industry, and even no one cares about it, which has become a regret in the hearts of those born in the 1960s and 1970s.

Starting a comeback?

In 2020, Quanxing Daqu, which has been depressed for many years, became active and launched the 60th and 80th editions of Quanxing Daqu·Chronological Memory, and in its 30-second product In the promotion, many connotations such as "nostalgic plot" and "thank you to the classics" are reflected.

Quanxing, as one of the "Eight Old Famous Wines", has inherited 650 years of Zhengyuan Sichuan wine skills. There is no need to worry about the quality of the wine, and Quanxing joins hands with Huatang and Goethe Yingxiang. , which may help Quanxing Daqu reach a new level.

Quanxing's current product line

I believe that some old wine drinkers still have a fondness for Quanxing There is a deep feeling. Of course, Quanxing now has its own brand-new product line. Whether you can drink the old taste depends on the taste of all wine lovers.

1. Time-honored brand series

Quanxing time-honored liquor series uses high-quality grains, artificial koji, adheres to ancient brewing methods, uses old cellars for fermentation, and slow distillation. It is characterized by rich agarwood, strong body, and mellow after entry. It's clean, slightly irritating but not uncomfortable, and it doesn't cause headaches or dry mouth after drinking too much. The price is less than 100 yuan, so it is very suitable as a ration wine.

2. Head Song Series

Quanxing Touqu is a reproduction of a classic that pays homage to the classics. It is characterized by its unique fragrance and overflowing aroma. The Touqu series is not only delicious, but also the memory and feelings of a generation. Drink It can evoke the memories of some people, and a few sips when paired with wine dishes make you feel like you are back in the 1980s and 1990s. Moreover, the price is not expensive, so it is perfect as a ration wine.

3. Bottle series

Although the bottle series simplifies the packaging design, it has It emphasizes the visual heaviness, making the overall look more high-end. In particular, the outer box of Zun 30 adopts a destructive opening device, which can effectively prevent counterfeiting. The inner box is stamped with the National Quality Gold Medal, marking the whole world. Xingxing has won the brand memory of "Chinese Famous Wine" three times.

As for the body of the wine, the bottle series has been further upgraded on the basis of technology, achieving the three-and-one style of "harmonious aroma, harmonious wine body, and harmonious enjoyment after drinking". The price of a bottle is about 300 yuan, which is very suitable for business banquets and other occasions.

4. Crystal Color Series

The Crystal Color Series is a product with a relatively high appearance value. It only takes one taste to see the excellence of high-quality liquor. In terms of material selection, high-quality environmentally friendly sorghum and bran koji are selected, and are prepared through multiple traditional processes. It is fragrant, soft and sweet. While maintaining the traditional taste, it also has a refreshing freshness, breaking through the limitations of traditional liquor and giving it a unique flavor.

Are you optimistic about Quanxing Daqu’s “return”?

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