Text/Xue Hong The cover is the appearance of the book. It not only reflects the nature of the content of the book, but also provides readers with beautiful enjoyment, and also plays a role in protecting the book. Cover design needs to follow the modeling rules of balance, rhythm and harmony, highlight the theme, make bold ideas, and use composition, color, graphics and other elements to design a more perfect and emotional cover.
①Calligraphy style. The calligraphy strokes pursue endless changes, have strong artistic appeal, distinct national characteristics and unique personality, and the handwriting is mostly written by celebrities, which has a celebrity effect and is widely loved.
②Art body. Art style is divided into two types: regular art style and irregular art style. The former, as the mainstream of art style, emphasizes the regular shape and unified stroke changes, which is easy to read and design, but it is more rigid.
Irregular art bodies are different in this respect. It emphasizes free deformation and pursues irregular changes in stroke processing and font appearance. It has the characteristics of rich changes, outstanding personality, sufficient design space, strong adaptability, and rich decoration. Compared with regular art fonts and calligraphy fonts, irregular art fonts are both individual and adaptable, so many books and periodicals use this type of font, such as foreign NEWYORK.
③Print. Printed fonts follow the characteristics of regular art fonts. Early printed fonts were dull and stiff. Today's printed fonts have made breakthroughs in this regard, absorbing the changing rules of irregular art fonts, which greatly enriches the expressive power of printed fonts. With the help of computers, printing processing methods are both convenient and rich, making up for its lack of personality. Publications such as TIME use printed fonts as book title fonts.
Pictures are an important part of book cover design. They often occupy a large area in the picture and become the visual center, so picture design is particularly important.
① Generally, youth magazines and women's magazines are leisure books and periodicals. Their standards are public aesthetics, and pictures of popular film and television singers and models are usually chosen as covers.
②The standard for selecting pictures in popular science publications is knowledge, and pictures related to nature and advanced scientific and technological achievements are often selected.
③Sports magazines choose pictures of famous sports players and competitive scenes.
④When news magazines select news figures and related scenes, their criteria are neither youth and beauty nor scientific knowledge, but news value.
The editing and application of theme graphics in cover design focuses on "fulfilling the meaning", that is, condensing the theme and "making it look like business". The use of theme graphics is a designer’s comprehensive understanding of the artistry and social nature of graphics. It is a process of rational selection, refinement, editing, processing, and research and exploration of graphics. It can directly reflect the theme of “translating” books. The most common thematic graphics used in the website are illustrations and photography.
The color treatment of the cover is an important step in the design. Appropriate color expression and artistic processing can produce eye-catching effects in readers' vision. The use of color should consider the needs of the content, and use different color contrast effects to express different contents and ideas.
The colors include red, yellow, blue, gray, black, gold, silver and other different colors, forming a colorful world on the cover. For example: using gray as the background can set off gorgeous text and graphics, which is both coordinated and bright. Colors with high purity are arranged together, which is particularly exciting and active; harmonious and unified tones make people feel warm and comfortable; use the primary colors of paper The color tone gives people the feeling of being natural, fresh and so on.
Sometimes in order to pursue novel personality characteristics, you can use them on a conventional basis. For example, using achromatic tones can stand out in a sea of colorful books. The color of the cover design is determined by the content of the book and the age, cultural level and other characteristics of the reader. Bright colors are mostly used in children's books; calm and harmonious colors are suitable for middle-aged and elderly people; colors between bright colors and gray are suitable for young people's books.
For readers, there are different preferences for colors due to different cultural literacy, nationality, and occupation:
① The color tone of women’s books and periodicals can be selected according to the characteristics of women, and the color series is gentle, charming and elegant.
②The colors of sports magazines emphasize stimulation, contrast, and the pursuit of color impact.
③The colors of art magazines are required to have rich connotations and depth, and avoid frivolity and kitsch.
④The color of popular science books and periodicals can emphasize the sense of mystery.
⑤The colors of fashion magazines should be trendy and full of personality.
⑥The colors of professional academic magazines should be dignified, serious, and elegant, reflecting a sense of authority. It is not appropriate to emphasize high-purity color contrasts.
Book binding design is a combination of art and craft technology. Book cover is an important image of the book. How to establish a good first impression requires designers to constantly innovate and explore more diverse visual communication channels to design a good book. A book that is in line with popular aesthetics.
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