Colgate Reprinted from: The Right Way
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1. Serif characteristics
In the first issue, we mentioned that Song font is the most typical serif font. The serif enhancement method is a design method that strengthens adjustments based on understanding the stroke characteristics of serif fonts. First, let’s take a look at the characteristics of serif fonts (taking Song font as an example):
After understanding the characteristics of Song font serifs, we will find that many decorative elements in serif font strokes have commonalities, but some still have individual changes. Therefore, when we make fonts with different themes, we can add decorative elements and designs at the beginning of the stroke (A), the corner (B) or the end (C) according to the font characteristics. (As shown above), making the font look more personalized and design-like.
2. Case analysis
Let’s take a look at the complete draft of the design “The Temptation of Magic” first. This font is a transfer of DNF female magician. 1. At the beginning of the design, based on the game characters, the font design of World of Warcraft (game), Painted Skin (magic movie), and Harry Potter (magic movie) was used as a reference.
2. Selected the sans-serif black font of the Type Studio as the prototype for design. Selecting a suitable basic font for deformation is an important step in font design. Of course, you can also draw it on a draft, scan it into the computer, and then draw it.
In this step, a lot of adjustments and transformations have been made to the structure and center of gravity of the font. For specific adjustment methods, see Font Story 1. What follows is the focus of this episode, the serif strengthening method.
The font that adjusts the structure and center of gravity obviously cannot meet our visual requirements. At this time, we need to add decorative elements based on the game movie fonts we reviewed earlier.
We chose a magician's hat that resembles a witch's hat, a curled branch-like form, and some thorns-like elements that resemble rattan. Add decorative elements and designs at the beginning(A), corner (B), or end (C) of the stroke.
In fact, some students may be confused about where to adjust the strokes and add decorative elements. Here I will give a simple example to make it clear. Let's take women as an example. How should women dress themselves to be fashionable and look individual?
Finally look at the final effect. Using the same lining and strengthening method, I also made a second draft of this version of the font. However, in the second draft, I raised the font height and slightly raised the center of gravity. I felt that
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