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Chinese characters are as beautiful as pictures in shape, as beautiful in sound as songs, and as beautiful in meaning as poetry. It is concise, efficient, vivid, and is the most advanced text language.
I believe that as long as you read Teacher Wang Lei's "One Character, One World, One Stroke, One Universe", you will be moved. Teacher Wang Lei's most beautiful speech in Chinese characters on the stage of "I am a Speaker" will let us who will write People who take Chinese characters for granted suddenly feel grateful and in awe of Chinese character culture.
Now, not only are we aware of the Chinese characters that are being used every day, but in the past few years, we can see that Chinese elements are getting more and more attention and love from the American people. Alex, the second daughter of Xueba, advocated learning Chinese. When Jay encouraged Manny to challenge rock climbing, he said that he could do anything as long as he climbed up. Manny asked him, "Really? Can I speak Chinese?"
In the eyes of westerners, Chinese is undoubtedly the most difficult language. Not only is pronunciation difficult, writing is even more difficult.
Even many designers believe that in graphic design, it is easier to use Western elements than Chinese elements. Therefore, It is very impressive to see that European and American designers can flexibly use Chinese characters in their designs.
As early as 2013, Non-Format Design Company designed Japanese characters for the Beacon Communications project in Japan. In fact, it is designed with Chinese characters.
Non-Format is a legendary design company founded by Kjell Ekhorn from Norway and Jon Forss from the United Kingdom. The working method is also very special. Their two studios are located on both sides of the Atlantic Ocean, one in Oslo, Norway, and the other in the Twin Cities of the United States, with a difference of 7 time zones.
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Kizu—Typedevelopment
Non-Format's customers are diverse, including well-known brands in various fields. With a firm belief in custom design solutions, they have been working with customers to help them define and build brands. Their avant-garde visual style has won Non-Format a lot of praise. Their works have also been promoted and published by famous design magazines around the world, and have won such as New York ADC Gold Award, British D&AD Yellow Pencil, He has won many awards such as the Tokyo TDC Award, and his works were included in the 2017 China TDC (Typographic Design in China).
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Dotto—Typedevelopment
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Hope&Joy—2018 red envelope design
Non-Format does not have a fixed format and style of creation and pursuit. Looking closely at these visually different works, one thing is certain is that they are passionate about their work and have a series of A job they are very proud of. Every piece can reveal Non-Format's meticulous, pursuit of perfection and imaginative creativity.
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HOT100—Customtypography
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SølvetypefaceforSModa—Customtypeface
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CharliXCX—Customtypography
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AdobeNewCreatives—Infographics
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OnlyConnect2018—Designformusicfestival
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ComputerArts, issue250—Coverimage
non-format.com, this is their website, you might as well go and enjoy it.
Westerners are becoming more and more interested in the once mysterious Chinese elementseven in the design world. On the road of design in the future, we will see more use of Chinese elements in the world, and see more sparks produced by the collision and interpretation of different cultures.
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