The first draft of the proposal, most of which is the ppt content of the proposal, the most original state of the design is a complex and regular state, every time we see the last few effects are like this at first, a lot of analysis and discussion , and then discarded and kept, and finally reached a state of minimalism, but in the process we explored the feeling that every brand should have.
The case was completed from last year to this year. It is the first time to use mathematical formulas to simulate and solve planning cases. Because sometimes the planning case cannot be literally started. The designer's thinking must not be hindered by this. Because it is a ppt, the design will be much weaker, and finally put the physical map and the homepage of the Tmall store and the Taobao details page. Online branding may seem simple, but execution is too complicated. I hope that designers should pay more attention to the design process and the angle of solution, and not reveal it in the appearance of the design. The simplest should be extremely complicated at first. The result is the final performance of the screening.
Because the boss is a rock fan, it was already there when the brand was first established, that is, before our transformation. It took us a long time to solve this big problem. The name of the brand means in Chinese. Cowboys and rock and roll have a certain meeting point, but the concept created by the boss's impulse before has influenced the final brand transformation so far, and it is hard to say. In the end, the boss actually modified the design without permission during the production, and some of the final accessories were not in the mainstream. This problem is really a headache. It's like a doctor prescribes medicine for you, but you buy another medicine yourself, and you don't know if it's right or not.
If you are interested, you can go to Taobao and search for ---- Lei Zelante. Feel it.
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