What is a logo?
Logo is the abbreviation of Logogram, which means logo, logo or trademark. In layman’s terms, it is the business image of an enterprise.
Logo is not a simple form of graphic expression. It represents the business philosophy, cultural characteristics, and value orientation of the company. It visualizes the cultural spirit of the company and is a brand identification mark. It is also the information for the development of the company. The dominant force in communication.
He simplifies the company's brand information, creates an easy-to-understand visual image, and uses the simplest visual language to convey information to consumers, thereby deepening consumers' memory of the brand and occupying mental resources >.
Logo expression forms are generally divided into three categories
Graphic Logo: It is composed of points, lines, and irregular shapes. It is based on creation and does not exist in life.
Font Logo: Use Chinese, English, Arabic numerals in combination or individually to display the finished graphics after artistic design and beautification.
Image Logo: An image composed of animals, characters, plants, and geometric figures, giving it flexibility and its own elements that exist in life.
Logo forms of different elements can be combined arbitrarily. Starting from the company's own culture, products, and concepts, it must not only meet the current product needs, but also need to understand the history and local culture of the product strong>, etc., so as to design a logo that is easy to apply, recognize and cannot be copied.
List 6 common forms of logo expression.
1. Single icon
2. Single font
3. Integration of graphics and fonts
4. Graphic + font combination
5. Integration of icon + font design
6. Physical form Logo
The expression form of the logo can be combined arbitrarily. Its main purpose is to communicate the brand well, so the graphic logo is designed based on the company's own product type, characteristics and other factors, in the most effective space Realize all visual recognition functions, display, explain, communicate, and communicate the logo to guide consumers' interest and achieve the purpose of enhancing reputation and memory.
Is it better to choose text or graphics for logo?
Each company has different standards for recognizing and judging its logo.
Text-type logo: Easy to name and remember, intuitive and unambiguous, highly recognizable, and affected by language and region;
Graphic Logo: Intuitive display, strong visual impact, strong artistry, full of appeal, wide application fields, and conducive to internationalization.
From the perspective of actual application in the industry market, text-based logos are basically better than graphic logos. However, design itself is a very flexible and creative thing, and different companies have very different needs and strategies.
For example, for small and medium-sized developing enterprises, it is more suitable to choose a text-based logo or a logo that combines graphics and text, which can most effectively solve the brand marketing needs of easy recognition and easy communication.
Collection of Pinnuo’s Original Logo Cases
Logo plays a very important role in market competition.
Brand Identity: The market is homogenized and competes. In this economic system, consumers can receive complicated information with distinctive features and easy to identify. The logo has strong visual impact and artistic beauty. It is in the same industry. It stands out from other competitors and leaves a deep impression on consumers. This is also the importance of logo design.
Marketing weapon: A good logo can quickly occupy consumers' mental resources, and its strong visual impact can stimulate consumers' desire to purchase, thus promoting the improvement of corporate efficiency.
Brand reputation: For any product to reach the pinnacle of marketing, it is inevitable to win by quality, and trademarks are its boosters. It not only reflects the quality of winning, but also reflects the credibility of the brand, which is a good thing for consumers. Minimum guarantee for consumption with peace of mind.
Conclusion:
Removing complexity and simplifying, the growth of any corporate brand is inseparable from the spread of the logo. It is the face of the company. If it is beautiful, it will naturally be popular with the public. If you do not pay attention to details and are "sloppy", it will easily be quickly eliminated by the market.
So we should pay more attention to overall thinking and upgrade the logo at the appropriate stage, so that the company can develop more healthily and ensure the longevity of the foundation.
Source: WeChat public account - Pinno Brothers
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