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What is a brand? What is a product?
Product+Value= Brand
There must be something in every brand A product, but not all products may become a brand!
Brand
< span style="color: #2F2F2F; --tt-darkmode-color: #A3A3A3;">Brand strategy
- Corporate logo
- Advertising slogan
- < span style="color: #2F2F2F; --tt-darkmode-color: #A3A3A3;">Brand Story
Brand positioning: Who am I?
Brand Vision
Brand philosophy: Me What do you advocate?
Brand Core
Brand Goal: Me Where to go?
Marketing Platform
- R&D Center
- Marketing Center
- < span style="color: #2F2F2F; --tt-darkmode-color: #A3A3A3;">Service Center
- Operation Center
- Channel Center
- Market Center
Brand Architecture
Products
< span style="color: #2F2F2F; --tt-darkmode-color: #A3A3A3;">Product positioning
Product Development
The country's most practical, fast-effective, cutting-edge and original "point-based management, KSF salary full performance model, PPV quantitative salary model, OP partner model, Comprehensive budget control” system operation design?
"Performance Nuclear Energy" Performance Management Tool Book (with design plans for various industries)
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