Graphic design Chinese font design aesthetics and techniques

In graphic design, the beauty and appropriateness of text determine the success or failure of the layout to a certain extent. To achieve the ideal effect, you must understand the characteristics of each font. Understanding the characteristics of these basic fonts is the basis for better mastering more font applications.

Song font is the earliest font used in printing in my country. Its font style is neat, elegant and Serious and generous. Its characteristics are: horizontally thin, vertically thick, horizontally flat, vertically, sharp edges and corners, compact structure, slightly sharp, and it is said that "the points are like melon seeds and the blade is like a knife". Song font is the most widely used font, and it is often used to design large text descriptions.

Chinese Chinese Song Dynasty is similar to the traditional Old Song Dynasty, with slightly older fonts and fuller strokes. Use "bold" and choose a large font size as a title to convey an artistic conception of "tradition", "long history", "classic", etc. to people. Xinbao Song font is completely customized according to the requirements of the existing computer font library. The output small characters are clearer and more meaningful, the overall layout is more uniform, and the output large characters are also smooth, round and impeccable. The fonts of Xinbao Song font are very square, the brushwork is rigorous, and they are beautiful and dignified.

The imitation Song style uses regular script, with tall and straight strokes, beautiful fonts, and slightly long body. The thickness is uniform, horizontally, obliquely and vertically, and there is a pause when starting and ending the pen. The imitation Song Dynasty style makes people feel tall, beautiful, solemn and generous. The imitation Song font is processed and engraved based on the Song Dynasty version of the font. Compared with the Song dynasty, the thickness of the horizontal and vertical strokes is more uniform, and the horizontal strokes are tilted to the upper right, which is similar to handwriting. It is more dynamic, and the strokes are delicate and lively, with a fresh and beautiful effect. The rules are rich in the beauty of manners, so he is often compared to a scholar with handsome features.

In text layout design, it is often used as the basis for beautiful essays and poems. Basic fonts are also often used as subtitles or subtitles, to identify author names, etc. This type of font is not solid enough in the literal sense, it is relatively delicate and dynamic, and it is more laborious to read too much. Therefore, it is not suitable to be the basic font for long articles. Using imitation Song style as the basic character layout for a long article, the effect is not only poor circulation, the overall layout is not strong, but also the entire layout seems not stable enough and has a sense of frivolity.

This font has a square shape and thick strokes. They are all the same, with a black square, so they are called "Hei" characters. There are few changes in the strokes of boldface characters, and the main stylistic characteristics are: equal thickness of strokes, horizontal and vertical strokes, square heads and square tails. The horizontal and vertical strokes form a vertical structure, which is very stable. The appearance of the entire font is mostly 90° angles, which is solemn and solemn. It is particularly visually stimulating. It is a masculine and masculine font.

The bold text is eye-catching, has strong visual impact, is easy to attract attention, and has a modern feel. Strong, so it is often used as headlines on printed matter, important words in long articles, etc. Boldface fonts have unparalleled advantages in titles. They are simple, generous, powerful, solemn and eye-catching, and are conducive to change. Therefore, they are often used as variations of artistic fonts. When using bold fonts, you should also pay attention to the impact of the illusion. This type of font is particularly visually large.

The structure of Chinese thin and black strokes is the same as that of black body, and the font shape and strokes are square It is square and straight, with the same thickness, but the strokes become thicker and thinner, making it look delicate, straight, clear and full. The thin black font for the title is a little too delicate, but the small fonts arranged in a piece do not have the dull and depressing feeling and solemnity of the bold font, adding a bit of delicacy and beauty.

Add bold strokes to the original structure of the boldface font to make the font look more stable Dignified, the design slightly deforms each part of the original font, so that the font structure fills the square space, and the tension around the font is much greater than that of black body. The details focus on highlighting the beautiful arc-shaped turning modification at the lower right corner of the font strokes. Among various printing fonts, Variety has the strongest visual impact. It preserves the masculinity of the black body without being too rigid and boring. There is movement in stillness, softness in hardness, and it is a font with rich expressive power and modern feel.

Kaifeng style is transformed from traditional regular script with standardized design. It is more popular in modern times. font. Regular script, also known as true script and official script, has a history of more than a thousand years from its birth to maturity. The regular script fonts do not change much. In order to express different artistic tastes, the fonts can be long or short, wide or narrow; the strokes can be square or round, fat or thin. The regular script has elegant strokes, dignified and clear fonts, and obvious start and stop of the strokes. It is full of distinctive brush writing characteristics and unique style. It is a Chinese printing font compiled to imitate handwriting.

"A real book is like standing, and running script is like walking." This sentence expresses Characteristics of running script. Running script is a transitional form between regular script and cursive script. It appeared after regular script. Writing is like a person walking, and it is continuous. The strokes of running script can be connected and run, making writing faster and more agile than regular script, hence the name. Running script is divided into "Xingkai" and "Xingcao". Running script that is close to regular script is called "Xingkai"; running script that is close to cursive is called "Xingcao".

Chinese Xingkai is the most dynamic font in the computer, with a slim and delicate shape. The style is elegant, and there are slender hairsprings between the strokes when using the brush. It appears that the blood is smooth, the spirit is flowing, the stretch is generous, the inheritance is clear, the response is rigorous, the life is cheerful, and the energy is connected. It can break the overly serious and rigid layout and is often used as a title. .

ShuTi is the first font in China that is directly transplanted from calligraphy to computer fonts. It completely embodies the style of Shuti, using the power of hiding the edge, using the round and round brush, hiding the skill but clumsiness, being broad and dignified. As soon as it was launched, it aroused the popularity of the majority of users and the calligraphy circle, and has now become a commonly used font in social life.

The Chinese New Wei font is designed based on the popular calligraphy "Wei Stele" in the Northern Dynasties. The calligraphy style of Wei stele is square, bold, simple and simple, with various styles. It was popular in the Wei, Jin, Southern and Northern Dynasties. At that time, most of the stone carvings were made in this style, so it was called Wei stele. A large number of stone carvings preserved in the Forest of Steles in Xi'an and Yaowang Mountain in Yao County, Guanzhong, Shaanxi are among the finest works in Wei's books. The Chinese New Wei font on the computer has both the simplicity of Wei Shu and the conciseness and clarity required for modern offices. The writing is straight and steady, and it is a very stylish title word.

In the history of calligraphy development, official script is an innovation of seal script, which abandons seal script The old rule of rounded strokes has absorbed some characteristics of regular script, making it easier to identify than seal script. The shape of the font is square and flat, giving people the impression of being upright, elegant, solemn and generous, stretched and beautiful. Using official script fonts, the picture looks simple and elegant, and the entire layout shows national characteristics. Applied to traditional product packaging, it can improve the style of the packaging and make people feel noble or antique.

The young round font is square in shape, with well-proportioned stroke thickness, horizontal and vertical lines, and a hard skeleton , the beginning and end of the strokes are more decorative, all the turns of the strokes are arc-shaped, and the strokes are thinner than those of the black body. Its typesetting effect has a strong sense of integrity and rows, and it is a highly decorative printing art font. The small round body has a bit of childishness and is often used in print designs for children or for entertainment purposes.

The selection of fonts should be based on specific needs. Some require strictness and neatness, while others require Some require softness and fineness, while others require lightness and liveliness. Various fonts have different formal aesthetics and are all infectious. When designing specifically, no matter which font is used, the principle of unity of form and content should be followed. The feeling of form should be coordinated with the feeling of content, making people feel bright and clear, and achieving a harmonious and strong effect.

Generally speaking, square fonts make people feel dignified and stable, while rectangular fonts make people feel It feels delicate and beautiful. The flat square glyph appears upright and stable, while the inclined glyph makes people feel forward impact, flow and instability. Different forms of text images play different associative functions in people's minds. The size, thickness, length, width, etc. of fonts, fonts and text should be determined according to the needs of the content and the area.

Also pay attention to the following factors when selecting words:

① Taking care of public psychology, it is not appropriate to use weird fonts that are difficult for ordinary people to recognize, and pay attention to the combination The legibility and artistry of the font.

②The text layout on the screen should be reasonable, the font length and width should be appropriate, and the text shape should be harmonious. Colors should be coordinated with the picture to enhance the overall effect of the picture.

③It is not advisable to use too many fonts. It is generally better to limit it to three types, otherwise Will affect the overall harmony.

④ In the combination of text and pattern, both expression skills and artistic style are outstanding. It should be unified to make the whole harmonious.

⑤The text must be accurate to avoid errors.