Typography, also known as Typography (English: typography), is the art of making text legible, readable and beautiful through typesetting. Typesetting is the way to arrange movable type, including the selection of fonts and font sizes, the setting of column width and line height, and the adjustment of character spacing. In the field of Western design, this technique is often referred to as "two-dimensional architecture". Typography focuses on differences. The difference between carefully designed standard fonts and ordinary printing fonts is that in addition to the different appearance, more importantly, it is designed according to the personality of the company or brand, and the planned shape, thickness , the connection and configuration between characters, and the unified shape, etc., have been carefully and rigorously planned, making them more beautiful and distinctive than ordinary fonts.
Felix Baker
Typeface design work Design Director
Kiev, Ukraine
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