Text | Ming Ge, a former McKinsey strategy consultant, Accenture management consultant, a veteran who likes to use mind maps to structure PPT, welcome to pay attention and become a workplace elite together.

Not much to say, today I will share 19 McKinsey consulting tools, which are at the methodology level. Each methodology is worthy of careful study. They are summarized and refined by countless consultants. They are for reference only. Take them away without thanks!

Note: The copyright of the methodology belongs to McKinsey & Company, and this article is only for knowledge sharing.

Consulting Tool 1: Boston Matrix

The Boston Matrix helps diversified companies determine: which products are suitable for investment, which products are suitable for manipulation to obtain profits, and which products are suitable for elimination from the business portfolio, so that the business portfolio can achieve optimal operating results.

Consulting Tool 3: Market Attractiveness Matrix

Consulting Tool 4: Critical Success (KSF) Factor Analysis

Key success factors refer to those factors that occupy an important position in the industry and Specific factors such as conditions, variables or capabilities that have a significant impact on an enterprise's competitiveness.

Case sharing: Analysis of key success factors of Baogong Storage and Transportation Co., Ltd.

Consulting Tool Six: Structure-Behavior-Performance Model (S-C-P)

Consulting Tool 8: Three-Level Theory

Consulting Tool 9: Internal Factor Evaluation Matrix (IFE)

The results of the analysis and evaluation of the strengths and weaknesses of the company's internal factors are expressed in the form of a matrix, forming an internal factor evaluation matrix.

Consulting Tool 11: Internal-External Matrix (IE)

The internal-external matrix uses 9 squares to represent the competitive position of each business department of the enterprise, and is used for business portfolio analysis and competitive strategy research of multi-department enterprises.

The IE matrix is ​​based on two quantities, the IFE weighted total score as the X-axis and the EFE weighted total score as the Y-axis. The scores are divided into three levels: 3.0-4.0 represents a strong position, 2.0-3.0 represents a medium position, and 1.0-2.0 Representing a weak position, the three levels on the two axes form 9 boxes. According to the weighted total score of each business department, it can be determined which box it belongs to on the matrix.

Consulting Tool 12: Strategic Position and Action Evaluation Matrix

Consulting Tool 15: Competitive Position Matrix (CPM)

Consulting Tool Sixteen: Strengths-Weaknesses-Opportunities-Threats Matrix (SWOT)

The SWOT matrix is ​​an analytical tool for the matching stage of strategy formulation. This matrix is ​​based on the determination of internal and external key success factors. According to the judgment results, internal strengths and weaknesses, external opportunities and threats are listed separately. The two states of internal and external and the matching relationship form the four columns on the left. different combinations.

Consulting Tool Seventeen: Logic Tree (Problem Tree)

Consulting Tool 18: Seven Steps to Poetry

Consulting Tool No. 19: Telling Stories with Slides

Prepare story diagrams: Draw the complete structure of your argument and use the message text above each diagram to connect it into a logical and persuasive story.

Regarding the McKinsey methodology, I have also compiled a series focused on improving personal abilities, such as communication skills training, problem handling, logical thinking, etc. Each methodology is introduced in detail, such as the Pyramid Principle with 96 pages of PPT, and McKinsey Consciousness with 147 pages. Page PPT, with methods and cases, including 7 resource packages and an IBM internal training material.

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Further reading

If you want to speak logically and clearly, please use 5 Learn these two formulas in minutes, forward the learning

Do you speak and act without logic and run into obstacles everywhere? 55 pages of PPT, giving you a set of practical tools and methods