As the saying goes: The poor play with cars, the rich play with watches.

Many people think that this watch must be Rolex, Blancpain, Vacheron Constantin, Cartier...Swiss luxury watches.

In fact, there may be more users playing with Casio electronic watches than all luxury watches combined! (Of course, those who buy luxury watches must be Hao, and those who buy Casio are all user groups)

Therefore, we often see questions like this:

What's so good about this crappy electronic plastic watch from Casio?

Why do so many people like to wear them?

Men wearing Casio are always in the C position

Because Casio is a watch that can truly accompany you as you grow from a boy to a man, and even into adulthood.

This kind of emotion has transcended the watch itself and become your emotional resonance, just like a little friend who has always been with you.

Other watches are famous for their "diamond + gold", "high-end" and "complex design", but Casio is famous for its durability and precision.

More than 30 years ago, a boy named "Ibe Kikuo" accidentally broke the watch his father bought for him with one month's salary.

Since then, he vowed to make a watch that "will never break". He is the father of Casio.

The little square on my hand that hasn’t changed its shape in 30 years is called G-Shock.

Some people say that Casio is a time travel watch, otherwise how could it have remained the same for 30 years and sold 1 billion pieces!

Bill Gates wears it. The battery does not need to be replaced for 10 years, and the time difference is less than 0.001 seconds in one year.

Jay Chou wore it when he took Initial D.

If anyone despises you for wearing a hundred-dollar electronic watch, all Casio fans will be on your side, including Jay Chou.

Including the current Mu Ye, Dog Brother, Casio never leaves his hand.

Maybe Ibe Kikuo himself never thought that a "broken electronic watch" could really break the aesthetic prejudices between the rich and the poor, and also break the preferences between different countries and different fashion circles. What kind of charm is this.

I have always wanted to give everyone Amway, Casio’s most classic little cube.

No matter what watch you wear, there will probably be trolls saying that you don’t understand watches and wear small squares, and everyone will shut up.

No matter you are a beginner or an experienced player, you can't escape a "small square". This is the real "one that you can't get around in life."

The price is extremely cheap and has not changed for many years. It can even be called a first-class wealth artifact. Now, in the link to the Casio Japan imported flagship store below, it only costs 259...

A watch that can be passed on to the next generation

Do you still remember the birth story of Casio’s small cube? It can never be broken.

These words are by no means just words of praise, there are real crystallization of design art and industry in them.

Through the design of suspending the movement, it achieves extreme shock resistance and durability. To put it bluntly, the movement and the case are not allowed to come into contact, and only a few points are used for connection. Minimize the impact on the movement when the watch is stressed.

After this basic feature, Casio has successively added functions such as low temperature resistance, solar charging, and radio time comparison.

The additional functions of other watches are the icing on the cake, but Casio is definitely a timely help.

Not only is the small cube not afraid of falling, it can last for more than 10 years without battery replacement, is waterproof to a depth of 500 meters, and automatically adds the local time when you change places...

It is a worry-free watch that does not require any care. When you need it, it will appear in the most reliable form.

Every Casio G-Shock since then, although they may have varied in appearance, has remained true to the promise of 30 years ago.

Can’t afford co-branded models, but Casio also allows every young person to modify them themselves

The little square is the basic abbreviation for the Casio 5000, 5600, and 5610 models.

Because it has been around for more than 30 years, there are many forms of small squares.

Ice blue, tide, carbon fiber...each small square is given a different meaning.

Of course, there are also the Casio "gold bricks" and "silver bricks" that are often heard.

The "gold and silver" here are not actually the heavy financial metals we are talking about...just a joke.

For example, the official model of the gold brick is GMW-B5000. 5000 is the original name of the small cube, so it represents "returning to the origin" and uses an all-metal earthquake-resistant design to achieve the spirit of "not broken". Rebirth.

But these limited editions (co-branded models) are beyond the reach of many Casio enthusiasts.

In terms of basic functions, they are not much different from that small cube that costs more than 200 yuan. Because the shell is different, they are worth a hundred times more. The official price is around 4,000 yuan.

It's really beautiful, but also really expensive.

Now let’s talk about another spirit of Casio – never admit defeat & DIY!

There are such modifications on some treasures and various platforms. You can remove the original small square plastic watch case and replace it with a limited-edition all-metal watch case, but it only costs a little over a hundred yuan.

It is said that the most top-notch modifications can make it possible for "Ibe Kikuo to come and not be able to tell the difference"!

I think Mr. Kikuo Ibe will be very happy to see Casio fans inheriting his spirit.

Going back to the original question, why do so many people like to wear this kind of plastic electronic watch?

But is there any other reason? It’s just true love!

A small box that costs just over 200 yuan may be the first electronic watch suitable for many young people. Many years later, you may not have that ridiculously expensive mechanical watch in your collection box, but you may still have a Casio, because It accompanies you through the most exciting time.

CASIO overseas flagship store, bonded direct mail from Japan, limited time special offer of 259 yuan.