calligraphy:Smart and domineering calligraphy! What are the creative styles?-Font Tutorial免费ppt模版下载-道格办公

Smart and domineering calligraphy! What are the creative styles?

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In fact, it is not too difficult to grasp the style direction of calligraphy font design. The easiest way is to start with the glyph and meaning of the font itself. Starting from the font shape, you can grasp the beauty and form of the design as a whole, making the font more design-friendly. Starting from the meaning of the word, we can express the meaning of the word through style, from the outside to the inside. If the two are well grasped, there should be no big problems in calligraphy font design.


Rough style creation

The characteristics of calligraphy fonts in the rough style should be bold and rough, rough and unrestrained, bold and domineering, not caring about the details of each stroke, bold in shape, white and complex, wild strokes, and huge in volume. Dry, thick, twisty and spicy grain and texture. Like towering ancient trees and rugged rivers or vast fields and thousands of miles of flying clouds, it gives people a majestic feeling.


But a rough and arrogant style does not mean that the writing is straight and straight, it can also be a nine-winding ileum, which is the fusion of a straightforward sense of masculinity and a repetitive sense of tolerance. The shocking power and visual impact of this style are super strong. Applicable directions: online games, action martial arts movies and TV series, and metal machinery industries.


Hard style creation

Rigid-style calligraphy fonts are characterized by being upright, strong and sturdy, vigorous and upright. In terms of expression, they go straight up and down, with strong turns, giving people a feeling of majesty, spaciousness, comfort, hearty and square. The font shape is regular and powerful, with strong visual impact.


His calligraphy style is not at all delicate and artificial. It is strong on the inside and has its power on the outside. This style of calligraphy font design has a powerful and powerful look, giving people confidence and courage. Applicable directions: scientific and technological communications, network computers, electronic appliances, transportation and logistics, and kung fu boxing competitions, etc.


Thick style creation

The characteristics of calligraphy fonts reflected in the thick style are honest, gentle, steady, accumulated and weighty. It is not as bold as the rough style, nor as strong as the rigid style. The characteristics of this style are that it is heavy yet simple and lush, steady yet vigorous, clumsy yet magnificent, and solid yet loose. It gives people a feeling of peace of mind, lush and vigorous, profound and magnificent.


In terms of expression, the stippling is plump, undulating and round, plump with bones, the body is plump and the mind is steady, and the overall shape is huge and full. Thick calligraphy fonts have their own spiritual connotation and cultural heritage, as well as a strong sense of history and rich charm. Applicable directions: tourism and leisure, scenic spots, city image, restaurant food and household items, etc.


Solid style creation

Stable style can be explained as the font shape has a square shape, appropriate proportions, a stable center of gravity, and a dignified overall composition. The calligraphy font style is calm, majestic and powerful, upright, solemn and solemn, not frivolous or exaggerated. When expressing calligraphy fonts, we must maintain the regular shape and moderate strokes of the fonts, seek breakthroughs in rigor, and find changes in rules.


Calligraphy fonts reflect a calm, unhurried mentality and a down-to-earth, meticulous style. The rigorous, dignified, sturdy and eye-catching calligraphy fonts have the charm of traditional calligraphy and are extremely modern. Applicable directions: financial investment, insurance and securities, leather industry, etc.


Sharp style creation

Sharp style calligraphy fonts are mainly characterized by being extremely sharp, to the point, intense, and penetrating. This style of calligraphy font design gives people a feeling of provocation, resistance, anti-mainstream, and even a bit irritable and restless. The design is full of aggression and aggression. Therefore, it should be expressed sharply and quickly, sharply and sharply, to reflect the sharpness and penetrating power of a kind of power.


The overall font gives people a sense of vibration and jumping, expresses a kind of speed and movement, and gives people a sense of distinctive, strong, unified and active personality. This kind of calligraphy font has exposed muscles and bones, is full of tension, and is resolute and exciting. Applicable directions: sports activities, extreme sports, challenge programs and war and disaster movie posters.


Tight style creation

Compact-style calligraphy fonts twist and turn in the glyphs and strokes, are tightly packed in structure, and closely integrated in layout. In terms of expression, the gaps between strokes and words should be small, and the relationship should be closely connected and inseparable to achieve a dense and continuous effect without omissions, so that the relationships between lines, rhythm, density, etc. The above is either exaggeration or trade-off.


This kind of calligraphy fonts cannot be tightened blindly in the design, but should be relaxed appropriately to create a certain contrast, so that the overall momentum is outstanding and the personality is strong. Applicable directions: personalized theme restaurants, precision instruments, and even things with a mysterious and tense feeling.


Creative style

The main characteristics of chic style calligraphy font design are natural and generous, natural and casual, unrestrained, not rigid, and not rigid. The combination of stillness and movement, like the free spring breeze, allows us to feel the vitality between heaven and earth all the time. When expressing calligraphy fonts, it should be clean, natural, smooth, unrestrained, and retractable.


This type of calligraphy font is not only free and informal, but also has an ethereal and transparent beauty. Applicable directions: self-driving travel, school education, news and publishing, and also widely used in packaging advertising.


Creation in casual style

Casual style calligraphy font design means relying on your own design intentions to use your imagination and create as you please, to achieve a state of freedom. When expressing, you need to use your brushes impromptu, with your heart and hands smooth, with the head and tail rounded, and the beginning and end tactfully, such as a green lantern, a cup of fragrant tea, a stone bridge, and an ancient tree. It seems that Zen is inaction and formless, but in fact it is Less restraint.


Applicable directions: religious etiquette, study utensils, traditional culture, incense and tea ceremony, as well as traditional Chinese medicine, ethnic costumes, etc.


Creation in ancient style

Ancient style calligraphy fonts are characterized by their elegance, simplicity, simplicity and lack of modification, and are full of interest. In terms of calligraphy font expression, the structure is broad and broad, the strokes are clumsy, both square and round, different lengths and lengths, and vigorous and astringent. It has the charm of gold and stone and the atmosphere of antiquity. However, the overall font adopts the ancient without being constrained by the ancient, imitating the ancient and innovative at the same time. , that is to say, it is neither obedient to the past nor harmful to the present.


This style of fonts gives people a sense of simplicity, simplicity and concise nostalgia, elegance and majesty. Although the overall pursuit is a kind of roundness and softness in clumsiness, simplicity and tranquility in simplicity, we should not ignore the cleverness in clumsiness and the sense of flexibility. Applicable directions: traditional products such as ancient porcelain and stoneware, gold, stone, and jade carvings, as well as folk art, gifts, antiques, collectibles, etc.


Cartoon style creation

The application of cartoon style in calligraphy design is a design combination with a wide range. The overall style will show the characteristics of humor, witty, lively and cute, and have a certain affinity and intimacy. The performance should be elegant, smooth, mellow, and cleverly interspersed with each other, giving people a lively, cute, innocent, and childlike feeling.


This style of calligraphy font has an overall cartoon shape, a playful design with a joyful image, and a relaxed and distinct rhythm. Applicable directions: children's products, cartoon toys, leisure sports, cartoons, film and television dramas, and daily service industries, etc.


Exaggerated style creation

The so-called exaggeration here is not exaggeration, but deliberate and reasonable exaggeration based on the image characteristics of the font and glyphs. This style requires the use of rich imagination. This style of calligraphy fonts mainly emphasizes techniques, heightens the atmosphere, and brings a certain style to its extreme.


The font structure is changeable, oddly opened, interspersed between words, free to avoid, even horizontally uneven, vertically not straight, big head and small feet, incorrect standing, willful stippling, striving for novel changes, giving the font a kind of Unique taste. Applicable directions: modern art, online games, niche songs, and horror, adventure, and suspense film and television dramas.

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