Coca-Cola launches "Care About Body". How important is knowing font design?

Brands and businesses create fonts for themselves

It is no longer a rare thing,

For example, some well-known domestic manufacturers,

All have launched their own fonts.

Alibaba Inclusive Body

Jingdong Langzhengti

OPPO Sans

The brand launches brand fonts,

On the one hand, it is for the needs of font usage,

On the other hand, to help companies

Establish a unified and complete visual system.

Tencent-Tencent

And recently,

Another big company has come out to cause trouble.

Coca-Cola brings us happiness,

On the occasion of his 134th year,

Launched the first set of Chinese fonts——

"Care about body"

Coca-Cola and Founder font

This set of fonts is a collaboration,

Inspiration came from many years ago

When Coca-Cola returns to China

The classic trademark font used.

It is reported that the full set of ZaiyuTi fonts has 7745 characters.

Designed and produced according to GB2312 character set,

Also specially included in the GBK character set

Rare Chinese characters such as "凊" and "鹍".

You can even type out the full text of "The Thousand Character Essay"!

But it should be noted that

This font is only licensed for free

Personal non-commercial use, public benefit use.

Care to capture the essence of traditional font design,

In addition, combined with modern aesthetics,

Each stroke contains roundness,

A sense of heaviness, strength, and stability,

It also demonstrates the brand's interpretation of "care".

In the course of history, words have always played the most important role.

The original writing was used to record and disseminate information, and its style was very simple. With the development of social civilization, fonts gradually evolved into different styles and became a visual art form.

The styles produced by each evolution of fonts are designed to adapt to different eras and backgrounds, and have become background symbols of social development. In business activities, fonts also exist as a symbol to spread information and play an important role.

In recent years, with the refined development of design types, fonts are no longer just a carrier for information recording and dissemination. They can also become the dominant element in the picture and play a finishing touch on the picture.

VI design, store signage design, poster design and stage background design all involve the application of fonts, which shows the wide range of font applications.

Corporate brand logo

movie poster design

Store sign design

Marketing event stage background

In commercial promotion design, almost every work has theme text. When the font library cannot meet the emotions or wishes that the designer wants to express, the designer needs to design the theme text himself.

3D special effects font works

It is common to hear news of designers or companies regretting the infringement caused by the use of fonts. Font owners are becoming more and more aware of font copyright protection, prompting designers to learn about font design.

Therefore, font design has become an integral part of graphic design, and the importance of font design has been highlighted. Type design training institutions have emerged in response to the trend, and there are more and more font designers.

At the same time, the expression forms of font design have also become diversified, and fonts have begun to transform from two-dimensional vision to three-dimensional vision, extending from static to dynamic.

3D special effects font works

In the process of rapid development of font design, many outstanding font designers have emerged. At the same time, this trend has also aroused the enthusiasm of many font design enthusiasts and graphic designers for font creation, thus making font design a more professional and detailed industry.

Special effect font

The competition among designers will become increasingly fierce. Learning font design well is the basis for graphic design. Today, Shuyijun will bring you a case of pen-made characters for your reference.

Case: Pen calligraphy method

Case Summary:

In this case, the "pen tool" in Illustrator will be used to draw fonts, which is very commonly used when designing fonts.

Drawing process:

Determine font

01 Start Illustrator, create a new document, first draw two word boxes, determine the size of the font, and then enter the word "brave" in boldface as a reference for the glyph.

Select the "Pen Tool", set the color of the "Stroke" to black, adjust the "Thickness" of the stroke to a suitable size, set the "End Point" to "Round End Point", and set the "Corner" to " Fillet connection" is drawn on the original glyph.

02 Copy the font and adjust it. Without affecting font recognition, strokes can be added if they can be added, subtracted if they can be subtracted, and connected if they can be connected. Of course, after adding, subtracting, and connecting strokes, if you find it unsightly, you can undo the operation.

03 Due to the simplified "force" under the word "Yong" and the extension of the length of the stroke, the viewer's attention will be focused on the word "Yong", which will cause visual confusion. imbalance. Therefore, corresponding adjustments were made to the strokes of the word "dare" to balance the overall vision.

Personalization

04 Select the "Direct Selection Tool", select the text, and rounded corner control points will appear on the text. Use the left mouse button to drag the fillet control point toward the corner or included angle to change the size of the fillet.

You can also directly double-click the control point on the text and enter the appropriate value in the pop-up "Corner" dialog box to define the size of the font's rounded corners.

05 Use the left mouse button to directly drag the rounded corner control point on the text to round the font.

06 Through observation, I found that the entire font was visually unbalanced, so I reduced the word "Yong" to make the two characters closer, and finally added other elements to complete the design.

Many friends say: "Font design is too difficult and there is no way to start." But Shuyijun believes that it is not difficult! Mainly because you are going in the wrong direction!

Everything requires a methodology. Only with the right ideas and steps can you get started slowly. Today, Shuyijun recommends to you the book "Font Design Skills and Practical Combat for Word Games". You must not miss it. .

(Click on the book cover to learn more about the book)

This book comprehensively explains the basic knowledge of font design, methods to improve designers' skills and the basic functions of related software, font design techniques, calligraphy font and special effect font design techniques, and commercial font design methods.

At the same time, this book also comes with a supporting video. You can watch the video and operate it while reading the book. I hope that through studying this book, you can master the skills of font design and quickly design your own fonts.