Source: Chao News
Asian Games countdown commemorative badges, West Lake Ten Scenery badges, Chinese traditional festival series badges... As the Hangzhou Asian Games draws closer, various themed badges have become hot products, and exchanging badges has become a trend, with many badges " One chapter is hard to come by”.
By starting with a simple "Change?", "Change chapter" has become a new channel for exchanging the spirit of the Asian Games and spreading the culture of various countries. Friendships between athletes and staff from many countries and regions have also begun.
A small Asian Games badge not only needs to reflect the spirit of the Asian Games and promote sports culture, but also plays the role of showing the city's cultural charm and profound historical heritage. How to draw inspiration from excellent traditional culture and integrate it with modern civilization tests the skills of badge designers.
Yu Pengcheng, a licensed product designer for the Hangzhou Asian Games, said in an interview with a Chao News reporter that his team started planning and designing three years ago and has designed more than 200 badges for the Asian Games so far. "We prepared a big plan from the beginning, including the basic event badge series, Hangzhou humanities series, Chinese traditional culture series, etc."
Creation cannot rely on random imagination, inspection has become an indispensable part of the design process. When designing the "Ten Scenes of West Lake" badge, Yu Pengcheng and the design team traveled to the West Lake alone for two months in order to restore the true appearance of the "Ten Scenes of West Lake" to the greatest extent possible. In addition, repeated modifications and re-proofing have become Yu Pengcheng's "routine". The two opening and closing ceremony badges named Autumnal Equinox and Cold Dew that he showed to reporters were sampled 15 times in total, and they were revised one after another. and polishing to get the final satisfactory work. "There may be more than 15 versions of the design drawings. We started working on it last year, and then continued to make adjustments in the middle. It was not finalized until about July this year."
"Of course my favorite are these five badges from the Song Dynasty sports series." Yu Pengcheng told reporters that the design team did a lot of research in the early stage. When the team saw that the Song Dynasty also had sports games, they thought of designing a set to display the Song Dynasty. Badges of popular sports. "Through these small badges, we can express our traditional Chinese culture, as well as some of the humanities, history and culture of our host city, Hangzhou."
"This product has Hangzhou elements and Chinese elements. Through exchange, more people can see Hangzhou culture and Chinese culture." Through exquisitely designed badges, this group of post-90s designers also use their own This way adds excitement and vitality to the Asian Games.
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