Nowadays, the community products used by young people can be divided into many types, such as funny community products. In this article, the author conducted an experience evaluation of the funny community APP "Zuyou APP". Let's take a look at the author's analysis and evaluation report.

On the far right is a funny community APP, which is a super funny interest community used by young people. The author is also a senior Yuzi, and produced a report based on his recent experience with the product.

1. Experience environment

Product name: far right

Product version: 5.13.8

Mobile phone model: iPhone12

Mobile version: 16.2

Product positioning: funny community and funny comments for young people

slogan: my source of happiness

Product introduction: It is a super interesting interest community used by young people. Not only the posts are interesting, but also the thoughtful comments, which make you laugh all the time. Accurate recommendations help you find people with similar interests. There is always a topic that will keep you coming back.

2. Product function analysis

1. Brushing the community

It is the core function on the far right, where you can see it at first glance when opening the APP for the first time. Users can browse posts here. The header is divided into three parts. The first one is the topic, and there will be related posts in the topic. In the middle is the category. You can only view bloggers you follow, recommendations (popular), videos and pictures. On the far right is a search function. Click to retrieve keyword content.

2. Recommendation algorithm function

For a successful product, being able to successfully attract users is only the foundation; being able to retain users for a long time is the key. As a social platform, if users cannot find interesting content or people to chat with, then the platform will naturally be meaningless, users will naturally lose interest in it, and the product will soon face decline. .

In this case, an effective recommendation algorithm will play a key role. On the far right, users can be classified and recommended content that they are interested in based on their hobbies, viewing content, viewing time, topic tags, etc.

3. Release function

In the middle of the bottom tab, when users encounter interesting things and content, they can click this button to post it in the form of text, voice, pictures and videos. When the user enters text, generated topics will be recommended based on the user's content for the user to choose from. This is a highlight of the product.

4. Right friend function (making friends)

Party is a voice dating function where users can voice chat, sing, talk, etc. in the room. Users can also create a room themselves and invite friends into their room for voice chat. Right Friends is a location-based community function. You can view content posted by users here, or you can only view friends. The small circle on the right is a circle, similar to a discussion group with a label. There are various circles in it, and each circle has different rules. Currently, the maximum number of people supported is 10,000.

5. Social functions - paper airplanes, sending objects,

The paper airplane can be considered a feature on the far right, as is a nearby drift bottle. Paper Plane Square can see messages sent by nearby friends. Paper Plane can bring messages posted by users, and anyone in the square can chat with them. The other is matching chat, which is similar to the matching chat of soul products. Clicking will match the matching users. If the identity is not disclosed, the user's personal information cannot be seen.

The object to be posted is a blind date post. For users who want to go on a blind date, they must post information before they can interact. This reduces the user's direct specificity, facilitates users to directly check whether they meet the requirements, and reduces communication costs.

6. Divine comment function (features)

It’s reflected in posts and videos. In recommended posts, users can send comments based on the number of clicks on the content they send. If your content gets the most likes, it may become a divine comment. Displaying on the page of recommended posts can increase user exposure and encourage users to create again. There are also divine comments in video barrages. The difference is that the display time of video barrages is shorter. Multiple divine comments can exist and are displayed in the middle at the bottom of the video. This encourages multiple users to send comments, and each user can become a divine commentator. .

3. Product function evaluation

1. The content is old

As an entertainment and social product, we must pay attention to content production. Most of the current content is not original, and more comes from reprints from other products, such as Douyin and Bilibili. Therefore, encouraging user originality is essential for every content product. You can introduce more entertainment celebrities to publish content on the rightmost platform. At the same time, you can also encourage users to distribute content and give them corresponding exposure and recommendations. In the long run, this is something that both users and the platform can profit from.

2. Review mechanism

The rightmost review mechanism allows users to participate, which indeed improves user participation and increases stickiness. However, the quality of the users themselves varies, and some users only review for the sake of review, which leads to the loss of some old users. In this area, the rules of the review mechanism can be added. Multiple speakers will review the content together to ensure that each post has good development. Posts that do not meet the standards will be filtered, and illegal posts will not be posted online.

3. The commercial monetization link has not been completely opened

From a strategic perspective, the main monetization options are member membership and advertising. Advertising is like a double-edged sword. It can bring revenue or take away users. Finding a balance between advertising and user health examination is also the fundamental goal of community products. You can also learn monetization methods from products such as Douyin and Xiaohongshu. Douyin’s popular recommendation feature can be an inspiration.

4. User experience and functionality

For some horizontal screen videos, it was found that there is no horizontal screen playback, which is a very bad experience for users. It is recommended to add a horizontal screen playback function. The collection button for community posts also requires an extra step, which feels more cumbersome.

4. User analysis

The user positioning on the far right is the post-90s community. According to Baidu Index query, users born in the 90s account for 45%. Users aged 20-29 are those who are in college or have just entered the workforce. This group of people are more interested in leisure and entertainment, and will open the APP to read posts whenever they have free time.

User portrait

1) Name Xiaoming

Scenario Xiao Ming is a college student with plenty of time. He usually likes to read entertaining and funny jokes and comments. Suffering from the difficulty of finding funny content in short videos, I discovered Zuiyou APP and immediately opened the product. I browsed for more than 4 hours every day. As I browsed for a long time, the comments I made became godly comments.

2) Name Xiaohong

Scene: Xiaohong was bored after get off work. She felt very angry when she remembered the scene where she was criticized by her boss at work. This is when I open the rightmost APP and see the divine comments in the post. Seeing the silly icons and the indisputable slogans, she instantly felt better. She clicked to watch videos related to pets and entertainment, and was often amused by the funny videos of cute pets. I felt that my mood became much happier instantly.

5. Product Analysis

1. Overall Analysis

Pictures from Qimai.com

According to Qimai data, Zuyou has fallen out of the overall list (free) since September 22. It can be seen from this that the entertainment APP market has been noticed by other products and has begun to seize the entertainment market. For the far right, the fundamental issue is how to ensure that users are not lost.

Pictures from Qimai.com

According to Qimai data, the average download volume in the past six months has been stable, but the download volume has fluctuated greatly, and there have been sharp downward trends many times. According to the version iteration information, it is found that several troughs are caused by version updates. Overall, the download volume of the rightmost one is not high, and subsequent publicity and promotion still need to be strengthened.

2. Summary

1) Advantages

• Users are very sticky, and Youzi are loyal users of Zuyou APP. The characteristics of these users are young and energetic. There are countless new topics and posts added every day. Some users can use it for up to 8 hours a day.
• The product has full functions, covering social networking, topics, blind dates, games and other fields. A lot of expected and attractive demands are generated, and user satisfaction increases.
• The special functions are powerful, and the god comments and building phenomenon give users a strong sense of participation, which attracts users more.

2) Disadvantages

• The quality of content varies, and some content will appear after repeated brushing. It is recommended that the content that has been brushed not appear in the near future.
• The community supervision system is not perfect. The review is not to complete the task, ensure that each post has good development, and filter posts that do not meet the standards.
• With a lot of advertisements, how to achieve a balance between advertising and experience in community products is an unavoidable topic.
• Serious loss of users. There are many reasons for the loss of old users. The main reason is that there are sensational users who lead debate topics and gain attention.
• Some functions have not yet been implemented, such as supporting one-click full-screen playback and one-click collection functions.

This article was originally published by @ Product王 on Everyone is a Product Manager. Reprinting without permission is prohibited

The title picture comes from Unsplash and is based on the CC0 license.

The opinions in this article represent only the author's own. The Renren Product Manager platform only provides information storage space services.