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“Fonts are closely related to the attributes of the content, arrangement method, presentation medium, and reading experience. If you don’t understand a font and apply it subjectively and casually, it will violate the original design intention of the font.
No one font can solve all problems. Each font has its own powerful mission. Only by following this mission and understanding its design intent can designers draw inferences and use fonts better and more uniquely. ”
——Yang Linqing, the author of this book and a well-known domestic designer
Chinese Font Application Manual I:Founder Font Library (1986-2017)
You must have read too many design books this year, from "Asian Font Design" to "BranD>Chinese Font Application Manual I:Founder Font Library (1986-2017)"What secrets about fonts will it bring you?
Chief Editor of this book: Yang Linqing
Graphic designer, publisher. Born in Nanchuan, Chongqing in 1975. He graduated from the High School Affiliated to Sichuan Fine Arts Institute in 1994. He graduated from the Tsinghua University Academy of Fine Arts Department of Visual Communication Design in 1999. After graduation, he worked at Beijing Jingren Studio. In 2002, he studied in Paris, France, and graduated in 2006 from the Ecole Nationale Supérieure des Arts Décoratifs (ENSAD) in Paris, majoring in editorial design.
After returning to China in 2007, he established Yang Linqing Studio in Beijing. In 2017, he founded Suntree Publishing and Design Agency, engaged in the planning, editing and design of contemporary publications, and devoted himself to the research on the media application of Chinese and Western fonts and the exchange of graphic information. . He once planned and participated in the publication of the Chinese version of"Legends of Fonts——>"Grid System in Graphic Design".
His works:
Through Lu Jingren, Yang Linqing gradually entered the industry and started a career in book design. The newborn calf who had just graduated from school finally "found something he likes."
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