Italy's top luxury brand VERSACE recently released its latest quarter 2020 spring and summer men's wear at Milan Men's Fashion Week.
In fact, from the moment VERSACE was acquired, you should know that from now on it will no longer be Donatella.
Even though Capri Group now respects the decision of Donatella and VERSACE’s native team, the group has still placed many people into the team, which will still greatly affect the design style of VERSACE. Starting from this year You can see it from the launched KITH joint series!
However, for the brand, being acquired in this era is not a bad thing. It means having a better team operation, brainstorming, and avoiding the over-indulgence of VERSACE veterans. In your own world.
However, I didn’t expect that VERSACE is changing so rapidly today. Many clues can be seen from this quarter.
In the past, VERSACE would spend 9.6 million euros on shows every year, and a large part of it was to hire supermodels. In VERSACE’s shows, they often sold their feelings and dreamed back to the 1990s. , allowing well-known supermodels to appear on the catwalk.
However, the lineup this quarter is shabby! Only two Asian supermodels, Liu Wen and Cui Sura, held up the scene!
Gigi and Bella, or Irina Shayk are probably the only ones left in the lineup who can be called well-known models in the eyes of the public.
The only two High Fashion celebrities left are Vittoria and Adut.
But that's okay, after all, this is men's fashion week, and design is the most important!
Speaking of design, the first few looks of the show made people think that VERSACE was going to be minimalist this season. The repeated appearance of simple leather jackets made people think that VERSACE was It's not about to change.
It wasn’t until the spliced style appeared later that I finally realized that VERSACE actually wanted to be diversified so that everyone can choose the clothes they like.
In the past, VERSACE was very flamboyant and individual, but this season VERSACE seems to have restrained itself a bit, adding some sophistication to Italian fashion!
I think it is quite smart to make some changes appropriately for the market.
After all, in the past, very flamboyant attitudes and designs were not in line with the generally low-key culture of Asians.
VERSACE's long-standing shortcoming is that it is too flamboyant, resulting in that only people with very unique personalities can wear it well, which limits its market scope.
Cooperating with this season, a large number of Asian models in VERSACE men's wear, even Japanese male model Kohei, it is not difficult to understand that VERSACE in this quarter may be trying to please the Asian market!
This season, a large number of leather jackets, T-shirts, and jeans appeared on the show, focusing on tailoring. Many items look like the types that Asian customers like to buy in boutiques. .
After all, the only popular item of VERSACE men's clothing in recent years is the T-shirt. This is probably called changing the rudder to suit the trend.
New Chinese model Huang Shixin, it was the first time I saw him participating in the international fashion week, and his performance was very good. I can predict now that he may be the next Supreme!
And the male model Liu Zhicheng below is also very eye-catching!
Even though, it’s hard for me to tell the difference between him and the Korean model in the picture below.
However, what I don’t like very much is that the leopard print series looks very cheap and looks like plastic clothes when paired with this new material.
After the end of this series, VERSACE’s youthful items are ushered in, with cute cartoon prints printed on classic silhouettes.
The male model below has really long and slender legs, I’m so jealous!
Because it is Pride Month around the world, VERSACE dyed the hair of six models red, orange, yellow, green, blue, and purple, and the design also began to change. Colorful!
Although this trick is not new for big-name fashion conferences, it is quite appropriate for the occasion.
The biggest feature of this season's VERSACE is that it has no consistency, and various classic elements are always interspersed.
What I dislike the most is actually the most VERSACE baroque print series.
I actually don’t really like this color of baroque shirt. I think it won’t look good on basically every man.
Of course, when I saw one of the South Asian male models appear, I seemed to understand VERSACE’s thinking.
Because it is a bit like those exotic silks from South Asia and West Asia countries.
Of course, the last part of the show is probably the best part.
Ms. Irina did not suffer the impact of the breakup and still walked the show in a sluggish way, probably as a slap in the face to the media.
Bella Hadid's final appearance, which step is still so sloppy that it can be praised by the Internet.
Her whole state is very supermodel, a real well-developed supermodel.
Bella Hadid made her final appearance, making the end of the show a bit exciting.
Of course, the last closing look was given to a newcomer. It seems that VERSACE is about to bring out a new supermodel.
All in all, it is not easy for VERSACE to maintain Gianni and Donatella's own aesthetic characteristics after being acquired, although many looks are disasters.
But, in this season, VERSACE may only want to produce one or two hot items. There are indeed many good-looking items on the show. As long as these items can sell well, Donatella can please everyone in the Capri Group.
Donatella is not a conceptual designer, so we shouldn’t expect her to put on a coherent conceptual show.
Rating: B
Cut: “All leather items”, “Patchwork blazers”
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