According to news from Whip Niu Shi on August 23, the Douyin e-commerce platform released the "Product Information Release Specifications", which stipulates the release of product information from seven aspects, including product category, product title, category attributes, and product main image, and is applicable to the platform. All merchants. Aiming to jointly maintain the ecological order and atmosphere of the platform.
The so-called product information refers to the merchant’s description of the product itself (basic attributes) in the form of text, pictures, audio, video, etc., in any scene displayed to consumers such as store pages, product details pages, promotion pages, customer service chat tools, etc. , category, specification, quantity, shelf life, defects, etc.), brand, outer packaging, delivery status, transaction incidental information and other explicit or implicit descriptions.
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