The menu of a hot pot restaurant was overly "packaged" and was fined 10,000 yuan for false advertising. Such a penalty made the owner of the hot pot restaurant have a long memory! On the 15th, the Wenjiang District Market and Quality Supervision Administration introduced this law enforcement case to Tianfu Morning Post.
According to reports, on January 29, 2018, the Chengdu Wenjiang District Market and Quality Supervision Administration received a call from the public reporting that the order menu of a hot pot restaurant in Wenjiang was suspected of false advertising. Law enforcement officers conducted an on-site inspection of the store based on the report and found that on December 5, 2017, the store designed the "Excellent Prairie Thousand-Floor Tripe, which becomes more flavorful the more you cook it. This crispy texture is unique to a certain hot pot restaurant." Yes! 99% of the customers will order it.”, “Fresh goose intestines are rich in protein, very refreshing, and have a good regulating effect on human metabolism, nerves, and vision.” “Egg crisp glutinous rice cake is the most delicious glutinous rice cake in the city. Ciba, our best-selling snack, is a must-order at almost every table. The printer, a design and production house in Wenjiang, printed 100 copies of the order menu for the parties, with 50 copies each. 12 copies have been used during the operation, leaving 88 copies. On January 30, 2018, the store voluntarily stopped using the above menu and resubmitted a new menu sample to the bureau.
According to the relevant provisions of the "Food Safety Law of the People's Republic of China" and the "Advertising Law of the People's Republic of China", consumers form a catering service contract relationship with the hotel when dining in a restaurant, and consumers have the right to know the true nature of the goods they purchase and use or the services they receive. Consumers have the right to fair transactions. Information provided by operators to consumers about the quality, performance, usage, validity period, etc. of goods or services must be true and comprehensive, and no false or misleading publicity is allowed. The excessive "packaging" of menus in the catering industry is an act of false advertising. On June 5, 2018, the Bureau imposed an administrative penalty of 10,000 yuan on the hot pot restaurant based on the illegal behavior of advertising under prohibited circumstances stipulated in Article 9 of the Advertising Law of the People's Republic of China.
Li Yonghong Tianfu Morning News reporter Li Zhengyong
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