If you want to gain customers in the market, you must market. When there are few customers and business is slow, you must take the initiative. Choosing marketing methods suitable for the scene can get twice the result with half the effort. Then the editor will take you to understand what are our common marketing methods?
1. Positioning marketing
McDonald's uses positioning marketing to correctly target teenagers and children to carry out various promotional activities, such as happy birthday parties, giving away McDonald's toys, etc.
2. Limited marketing
A new car launched by a Japanese car company is very popular, but the company does not expand production because of good sales, but limits the number of cars per year. Such a tense market atmosphere where product supply exceeds demand enables companies to always maintain their advantage.
3. Price limit marketing
Nanjing's three-star Jiangsu Food Market City stipulates that customers can choose from 216 kinds of delicacies of various styles, with no limit on quantity. At the time of charge checkout, the maximum consumer limit is 50 yuan per person, and there will be no charge for excess consumption. If the consumption per person is less than 50 yuan, the actual consumption amount will be charged. This move was well received by consumers, and the food court was packed with customers every day and all seats were packed.
4. Cultural marketing
For example: the microwave oven produced by Galanz Group is an emerging product. In order to tap the potential market, the group has carried out large-scale microwave oven knowledge promotion activities across the country to introduce all aspects of microwave oven knowledge. In addition, it has also changed The publication of "900 Examples of Use of Microwave Ovens and Recipes", which is the largest and most comprehensive collection of microwave ovens in the world, and the book "How to Choose a Microwave Oven" were given away for free with hundreds of thousands of copies, making Galanz deeply rooted in the hearts of the people and gaining a high market share.
In short, there are many methods and strategies that can be tried in physical store marketing. If you want to get more marketing solutions, you need to find methods that suit you in activities and industry markets. For marketing promotion, these marketing methods are changing at any time. Only by constantly summarizing and improving them and learning to use them flexibly.
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