Alibaba vector icon library iconfont again The logo has been changed. More than a year after it last changed from a skull to a round brush icon symbolizing the designer’s tools, iconfont reshaped its image again on August 16, replacing the brush with a chameleon.
Comparison of old and new LOGOs
In March last year, iconfont updated its LOGO , the new icon is based on the concept of the initial letter "i" and letter "c" of "icon" and a brush, and is designed as a downward-sloping brush head. This time, the original concept was completely abandoned, and based on the brand proposition of "changeable materials, change what you want", chameleon became its new brand image. According to the official introduction, the name of this chameleon is Varii, which means change and explains its changeable skill attributes.
At this point, Ali Zoo has added another A new member.
Comparison of old and new icons
Chameleon and its new brand proposition" "Variable materials, change what you want" complement each other. The chameleon cartoon image incorporates smart, young, and trendy style attributes, giving it a more vivid and naughty IP character.
Iconfont new LOGO
In terms of word mark design, it turns out that The uppercase initials are now all lowercase, the plus sign in the upper right corner of the wordmark has been removed, the strokes of the new font are smoother, and the glyph structure has been significantly improved. The brand color is Alimama’s smart digital blue as the main color, with bright and vibrant green as the secondary color, expressing iconfont’s youthful and changeable cutting-edge brand characteristics.
Iconfont new LOGO
Iconfont new LOGO
iconfont was created in 2013. The LOGO used at the beginning was a white skull and domain name text on an orange rectangular background. The website interface is also very simple. The homepage only lists some official Alibaba icon libraries, such as Taobao icon library, Tmall icon library, etc.
iconfont 2013 website style
Sometime in 2016, iconfont The skull icon and website interface have been redesigned. The orange background has been removed from the icon, bags under the eyes have been added, and an extra tuft of hair has appeared on the top of the head.
The official icon library has been removed from the homepage of the website display, and then move the search box to a central and prominent location.
iconfont 2016 website style
For a long time later Inside, the skull is only used as the favicon icon of the website, while the "iconfont+" word mark is always used on the web interface.
Iconfont website in February 2021
Starting in March 2021, iconfont The skull icon that has been used for more than 8 years is completely abandoned and changed to a creative brush icon. Judging from the three icon evolutions of iconfont, each change is subversive.
Iconfont icon evolution history
Actually, the first time I saw When I saw this icon, I thought it was a drop of water with two eyes. Later, I saw the cartoon image that appeared in the search box on the official website and realized that it was a chameleon.
Iconfont website screenshot (August 19, 2022 20:07:19)
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