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More than half a month ago, Visual China's abuse of black hole image copyright caused an uproar, triggering a national discussion on copyright.
When everyone is discussing image copyright, many designers also complain about font copyright. .
Many people don’t know that fonts also have copyrights.
For example, everyone likes Microsoft's own "Microsoft Yahei" font. It is unique and full of affinity among a bunch of overused boldface, official script, and regular script.
But once you use it on posters or advertisements, it can be dangerous. .
Well, although the name of Microsoft Yahei is called "Microsoft", the copyright actually belongs to Founder Group. Once the font is commercially used without authorization, Founder has the right to claim compensation. .
Generally speaking, you can claim compensation ranging from 3,000 to 10,000 for each word of infringement. If you write an 800-word essay on an advertisement, I can only wish you good luck. . .
Many Taobao stores and e-commerce shops are run by individuals. In an era when everyone can be the boss and open an online store, designing posters is often done by individuals. In addition, few people pay attention to font copyright, so Infringements often occur. .
Don't say that individuals will step into pitfalls accidentally, even large companies will make mistakes. .
According to statistics, in 2016 alone, there were more than 20,000 font infringement incidents on Taobao. .
Later, in order to take care of Taobao stores, Alibaba signed agreements with some famous font companies and established the Alibaba font material platform.
Stores can freely choose free and paid fonts on it, which is much cheaper than buying copyrights from font websites~
However, Alibaba seems not to be satisfied with this. .
Because the fonts on the platform can only be used on Taobao-related web pages, there is still a risk of infringement after leaving.
Two days ago, at Alibaba's UCAN 2019 Design Conference, Alibaba actually released a font that everyone can use and is free for commercial use in all scenarios - Alibaba Inclusive Font!
11 English fonts, 5 Chinese fonts
The Chinese font of this font looks very similar to the most commonly used font - Siyuan Heidi at first glance, but there are some differences if you look closely. .
Especially in terms of radical proportions, ticks, dots, etc., they are not so consistent.
Alibaba has now opened the download platform. It is very simple to use this font. Unzip the downloaded file and put all the font files similar to the picture below in the C: In the \Windows\Fonts folder, the computer will automatically load the fonts. After success, you can find Alibaba Puhui Ti after opening Word~
This font has received unanimous praise from the editors of the negative review editorial department, but everyone should pay attention to some issues when using it. .
Except for Alibaba, no one else can upload, publish, or reprint this font at will. .
In addition to Alibaba Puhui Type, there are actually many other fonts that are also free for commercial use, such as the pure open source Siyuan series of fonts jointly developed by Adobe and Google.
The most awesome thing about Siyuan is that the design files are all open source on github, and you can download the templates and modify them to your own fonts. . .
Free fonts include Pangmenzhengdao font, Xianerti, Hezoku, Fangzheng, and Hanyi fonts. .
Yes, even if it is Founder, there are several fonts that everyone is allowed to use for free commercial use. You can look for them carefully.
In any case, the negative reviewers are still convinced by Ali's operation.
Not only did it benefit Taobao stores on its own platform, but it also won the hearts of a large number of designers and gave itself a wave of free advertising.
In this era of accelerating copyright construction, people's awareness of paying has increased, but this kind of inclusive, convenient, and low-barrier thing is indispensable and will win more praise~
Image source: Alibaba, negative review information reference: AlibabaDesign, "Alibaba Official Release of Free Commercial Fonts: Alibaba Inclusive Body" Best Design, "Heavy! Alibaba launches free commercial words: Alibaba inclusive body"
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