Xiaomi created a loneliness in 600 days, but fortunately, there is this record of Dongfeng Fengxing

Don't wait.

Yesterday, it was the 600th day since Xiaomi announced that it was building a car. The third quarter financial report, the young people on Weibo couldn't hold back. I still remember that on March 29 last year, Lei Jun made a bold statement: "We have money, a research and development team, and a global smart ecosystem. We can afford it." Today, when cross-border car manufacturing problems such as manufacturing, supply chain, Technology research and development and verification are all in front of us, and Xiaomi can only say "truth in the world".

Cross-border car building is like playing with fire. This proposition seems to have many solutions, but in fact there are countless pitfalls buried in the research and development end, the manufacturing end, and even the marketing end. In the final analysis, whoever is optimistic about the car can only vote for those who have many years of experience in the automotive field. , At the same time, an established car company that is constantly accelerating its transformation.

For example, the "Photosynthesis Plan" was released a few days ago, announcing that "100% electrification will be achieved within three years, and the production of fuel vehicles will be discontinued within five years". Dongfeng is popular.

The advantages of established car companies

In the PPTs of new power companies today, we can always see the word "traditional" added to fuel vehicles. By the way, car companies that still produce fuel vehicles seem to be labeled with this label. But for the judgment of "tradition", it is already a time and a time - when the "Wei Xiaoli" are drawn into the identity by FAW, SAIC, Changan, and Dongfeng with their rapidly improving technological strength and expanding smart ecosystem, the future The competition in China still has to return to the "traditional" category, and technological competition will also become the norm.

Then, the first thing Dongfeng Fengxing will do in the "Photosynthesis Project" is to solve the safety and quality concerns of users. anxiety. The official said: "Photosynthetic Future" plan is to meet the needs of users as the core, to provide efficient, safe and reliable green travel solutions, and to achieve a new path for sustainable energy development.

For this reason, Dongfeng Fengxing brought two new energy theme release The core technology is EMA-E architecture and armor battery. The car culture believes that the greatest advantage of these two technologies lies in their down-to-earth and pure attitude in solving problems.

For example, the EMA-E architecture is aimed at the core needs of users in terms of energy consumption and battery life. Through Huawei's most advanced TMS2.0 The heat pump thermal management system, high-efficiency EHB energy recovery system and excellent control adjustment have brought a "trinity" low-energy technology product system, which supports 400-1200 kilometers of battery life, and achieves a 20% optimization of energy consumption at -7°C. An increase of 18%, and an increase of 8% in handling characteristics.

The ability to quantify the comfort already reflects the rigor of Dongfeng Fengxing and the large amount of experimental data behind it. In this regard, Dongfeng Fengxing said: "During the research and development process, the EMA-E architecture has gone through more than 1,700 rigorous tests and verifications, and the road test of simulated user scenarios has accumulated more than 3 million kilometers, and it is based on Dongfeng Fengxing's decades of car manufacturing experience. And perfect quality system to ensure the high reliability of products.”

Such a set of architecture naturally easily reminds us of security. In fact, another major advantage of the EMA-E architecture also lies precisely in this. The car has learned that the body of the product based on the EMA-E architecture adopts a high-strength cockpit frame, matching 8-12 airbags + 4-6 pretensioning system At the same time, it is equipped with an assisted driving system that has won multiple assisted driving gold awards, and it gives a more sufficient answer in terms of active and passive safety capabilities.

The rigor and meticulousness of Dongfeng Fengxing can also be found in the armor battery. From the bottom layer of the cell layer to the outermost entire cladding, the armor battery adopts a series of protection such as diaphragm fireproof coating, high-strength shell and reinforced aluminum plate, as well as high-efficiency liquid cooling integrated system, high-voltage medium nickel positive electrode, etc. Advanced technology, combined with high-strength manganese steel chassis armor, greatly improves the thermal stability of the battery pack, and effectively prevents battery fire, collision damage and other problems.

The advantages of established car companies are clearly reflected in the two major technologies of Dongfeng Fengxing - it lies in the use of the user base The in-depth control of car demand also lies in the ability to truly solve pain points and anxiety. This is the core force that is difficult for new forces who are accustomed to thinking from the experience level to control in the short term. It is also the Dongfeng Group inherited from the Second Automobile. Simple and moving car-making wisdom.

The next step of Dongfeng Fengxing

If Lantu Automobile is a key step for Dongfeng Group to show new and upward development; Dongfeng Fengxing will be a key step for Dongfeng Group in the mainstream new energy vehicle market.

So at the technical level, Dongfeng Fengxing will anchor the national anxiety and sincerely express its position with decades of car manufacturing experience. From the brand level, "Photosynthetic Future" has a more ambitious goal, that is, to "become the leader of low-carbon smart mobile transportation close to users" as its vision; to "let users enjoy the new experience of green travel" as its mission; Create 5 capability pillars including the photosynthetic intelligent manufacturing base, a full-category green product matrix, and 6 major ecological synergies including carbon reduction and carbon trading and green energy supplementation, which can be summed up as the "1156" strategic policy.

It still looks grand, but Dongfeng Fengxing has once again demonstrated the charm of an established car company with its feet on the ground, and there is no need to wait Boss Lei is average, and it usually takes two years to start.

In this press conference, Dongfeng Fengxing brought two products in one fell swoop, namely Fengxing Thunder and the flagship MPV concept car. Regarding the former, Zeng Qinglin, general manager of the Passenger Car Sales Company of Dongfeng Liuzhou Automobile Co., Ltd., defined it this way: "First, trendy looks are the number one killer feature! Second, high-end intelligence is a hard-core bonus item! Finally, the real long battery life is the It is worth the hard truth that consumers should pay for!"

I have seen a lot of discussions about "future travel" and "metaverse", including appearance, interior, armor battery, light Quantified three-in-one motor, high-safety wind language electronic control system, and the seven major configuration lists of the high-tech cockpit, Fengxing Leiting, who is close to him, told the entire product story in three sentences, neatly and simply.

Although no more specific experience has been given to it, the popular Leiting, who "doesn't talk too much" has already filled the car with Cultural favorability. The flagship MPV concept car on stage at the same time is also a ruthless character - it has Dongfeng Fengxing's 20 years of experience in MPV manufacturing as a basis, and will adopt core technologies such as EMA-E architecture. The new energy MPV with "deviation" returns to "the appearance we can afford".

Analyzed from the market side, SUV and MPV are the two sharp swords that Dongfeng Fengxing has entered the market, and they have also continued the brand’s past success Manufacturing and sales experience. From the perspective of the entire industry, Dongfeng Fengxing still adheres to the idea of ​​overall planning and development. With the support of Dongfeng Group's Mach Power and the EMA-E architecture released this time, it has built two fronts of hybrid and pure electric to maintain A more stable development posture.

Dongfeng seeks stability at risk, but also seeks innovation.

At the press conference, Dongfeng Fengxing said that it is continuing to increase R&D investment and talent reserves, and has invested a total of more than 5 billion yuan in the past three years , by 2030 will continue to invest 20 billion yuan to build new energy core competitiveness. At the same time, focusing on key core technologies, Dongfeng Fengxing has formed a special technical team of over 1,000 people to continue to strengthen Dongfeng Fengxing's hematopoietic capabilities and continue to bring new energy products that better meet user expectations. In addition, Automobile Culture has observed that Dongfeng Fengxing’s current partners such as Sunwoda, Huawei, Zhixing, and Tencent gathered at the press conference, and a new energy ecosystem with interconnection of everything and sustainable evolution has begun to take shape.

There is a text saying:

Using magic to defeat magic only exists in movies. In a realistic competitive environment, your opponent will always pinpoint your weakness and give a heavy blow, and complete the backstab in the most direct and efficient way.

In the past of the new energy vehicle market, new forces used experience and services to backstab established car companies; "Today, the problems exposed by new energy vehicles are giving established car companies a window to fight back. The so-called feng shui turns, and now it is the turn of Fengxing with its own "dongfeng".

Written by: Ouyang