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Why is Helvetica typeface favored by luxury brands such as Burberry and Saint Laurent?

Author: daogeziyuan • • Appreciation of masterpieces • Views 651

a font is a sans serif typeface favored by many brands due to its simplicity, modernity and legibility, as well as its wide application in the design field. Here are some possible reasons: 1. Clarity and legibility: Helvetica typeface has clean, crisp lin

What do Off-White™, Knoll and NASA have in common? Besides the fact that they are leaders in their respective fields, these companies are all known for using some of the most popular fonts in the world.

HelveticaOriginally known as Die Neue Haas Grotesk, it originated in the 1950s when it was designed as a neutral font with no special meaning .


Today, Helvetica is one of the most recognizable sans serif fonts for its legibility and minimalist design.


Helvetica's first font update in 35 years

Helvetica


In the past few years, Helvetica has rapidly entered the brand field, and the Logos of many luxury companies—includingBurberry, Balmain< /strong> and Saint Laurent - have switched from more complex fonts to using Helvetica or similar fonts for Logo .


Brands are using Helvetica

Burberry using Helvetica




Why would they choose a simpler logo?

|Behind The HYPE

Helvetica font development history


The 3 minutes and 11 seconds video will help you better understand Helvetica font and why many luxury brands choose it.

COMME des GARÇONS


Off-White™


Off-White™


Raf Simons

For many luxury brands or fashion houses, using a sans serif typeface like Helvetica is a great tool for writing a new chapter in history. The traditional logos of brands were often associated with serious images in the past, while the innovative and simple logos created a new image for the brand while abandoning the visual connection with the past. facade. For others, Helevetica's neutrality represents a complete sense of freedom of expression, unaffected by the properties of serif fonts.


After reading this, you know

Why is Helvetica so popular?


Official account background reply "2020 font"

You can download super practical fonts~



Source of article: Design IN Taiwan
Author of article: HYPEBEAST
Link to article:
https://mp.weixin.qq.com/s/Tg5srThBUD-SYtdRnt5waw

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