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I saw such a question on Zhihu two days ago?

What is the essence of PPT? Why do many people make PPT complicated and bloated?

Swedish sociologist even thinks PPT is a waste of time and the worst invention of Microsoft.

Recently, there have been a lot of discussions about PPT. Last year, New Oriental annual meeting dissed PPT.

"I've worked so hard, so what's the result? In the end, I can't write a PPT." "If you want to ask him about his performance, he never said it directly, and taking out the PPT is nonsense."

I believe many people have such confusion, what is the essence of PPT?

Although I have done PPT design for 4 years, I often think about this issue.

Are we over-designing PowerPoint? Let it become so "advanced" or "complex", does this deviate from the essence of PPT a bit.

The greatest value of PPT is to assist speech, to better express opinions, and to allow users to better read information.

Just like its literal meaning, Power+Point, a strong point.

I think that readability is the core of PPT, which is also the biggest difference between PPT and other poster designs. PPT is used to read information.

The PPT that can best read text information is undoubtedly black text on a white background or white text on a black background. Such a PPT has less interference and the text is easy to recognize.

Why are more and more PPTs made more complicated and advanced. Like the picture below, some works are even as good as poster designs.

Why is this? There are three main reasons.

1. Aesthetic progress

We should look at this issue from the perspective of development. 10 years ago, 3D villains and word art effects were common in PPT. Now, it is estimated that they will be criticized as scum.

Because people's aesthetics is improving, our design is destined not to remain unchanged.

When we are used to seeing black text on a white background, we will look at some other styles of PPT, such as gradient style, paper-cut style, etc.

2. The development of tools gives PPT unlimited possibilities

The past 10 years have seen the rapid development of PPT in China, and Microsoft has also updated a version of office software every 3 years.

Especially the emergence of Boolean operations in 2013, which gave infinite possibilities to PPT design, we can create more stylish slides.

I don’t know if anyone is still using office2003 or office2007. I suggest upgrading it quickly, because the software 10 years ago is really outdated.

With the emergence of Boolean operations, our PPT can also play the effect of splitting words, and can also fill the text with various interesting textures.

3. The needs of the times

The development of PPT is the need of the times. In the workplace, PPT is indispensable, and it is increasingly valued by customers and leaders.

But the threshold of PPT is very low. As long as you can type and insert pictures, you can say that you can PPT. Since everyone says they know how to use PPT, how to stand out from the crowd requires a lot of research.

As for whether the design of PPT is too complicated, I think there is a little bit, but this is also for better content presentation, which is the need of scenario-based design.

A good PPT not only allows users to read important information directly, but also designs a scene so that users can enter the scene at a glance.

Give an example

When we recall the past 20 years ago, we can directly place pictures like this, there is nothing wrong with it.

However, we can also change the form, using an old photo with a shabby feel, is it more substituting and more atmospheric.

This is the scene design~

As for whether your PPT should be designed in this way, I suggest that you follow a principle when making PPT - First complete, then perfect.

If time is short, finish the content first. If time is sufficient, we can optimize the layout.

If it is just a simple internal sharing of PPT, the design can be simpler. If it is an external PPT, such as a press conference or a company profile, then you should use snacks and make it more refined, because this is not just a PPT, it also involves corporate image.