Using "font copyright" as the keyword to search for Chinese judgment documents on the Internet, the results will surprise many people-the use of the computer's own, common Microsoft Yahei, and Chinese HeiTi will have the risk of copyright infringement.
In fact, such cases are not uncommon. In 2019, the movie "Nine-story Demon Tower" was sentenced to pay the latter 140,000 yuan in compensation for using fonts created by calligrapher Xiang Jiahong in the screen. Earlier in 2012, the movie "33 Days of Broken Love" also caused infringement disputes due to the unauthorized use of "Yue Hei Ti".
"Font works have copyright, which is not such a common 'common sense'." On March 21, designer Lin Jianghui talked at the theme salon for the fourth anniversary of Alibaba Puhui Ti. The release of Alibaba Puhui Ti, in addition to hoping to open Free commercial fonts not only benefit merchants, designers, and content creators, but also hope that "free" will arouse the public's attention to the copyright of font works.
Designer Lin Jianghui.
As the person in charge of Alibaba Puhuiti project, Lin Jianghui said that Puhuiti was originally designed to help platform merchants solve font infringement problems. "Many fonts embedded in the computer feel that they are inherently free, but take Microsoft Yahei as an example. The Chinese copyright belongs to Founder, and copyright fees are charged for commercial use. Many people don't know for the first time until they receive a phone call or even a letter from a lawyer. Font infringement."
On the other hand, the commercial licensing cost of fonts is also a burden for small and medium businesses. Starting from this, Alibaba intends to "invent characters" and create an "Yahei" of Ali. After 10 months of hard work, Lin Jianghui and his colleagues launched Puhui Ti version 1.0 in April 2019, which is open to the whole society for download, and can be permanently free for commercial use on all platforms.
After nearly four years of development, the languages covered by Alibaba Puhuiti have increased from the initial 173 to 178, and a copyright detection tool has been launched. In the past four years, Pratt & Whitney has accumulated more than 5.34 million downloads.
On the fourth anniversary of its launch, Alibaba Puhui Ti is expanding the capacity of rare Chinese characters in response to the upcoming new national standard, covering names, place names, dialects, and commonly used rare characters contained in ancient books. Lin Jianghui revealed that the latest version is expected to be launched on June 1, "I hope it can help rare characters no longer be difficult to use in the digital age."
Lin Jianghui mentioned in previous media interviews that before joining Alibaba, he was designing for museums, and his pace of life was very slow, and he spoke softly. Alibaba is like a turbo accelerating forward, and all jobs are changing rapidly. In the process of creating characters, Lin Jianghui was able to find a balance between the two. He can really sit still and pay attention to every detail. Even the roundness of a tick will affect the reader's reading experience.
Now he is receiving surprises from time to time in his life. While watching TV, I saw a poster of a variety show, and the more I looked at it, the more familiar the font inside was. When I went back to my hometown, my mother was playing a small idiom Lianliankan game, and the fonts in it were made by myself. He went to a barbecue restaurant to order, and accidentally discovered that the merchant used Pratt Whitney. He thought from the bottom of his heart that this restaurant had good taste, and the food was unpalatable.
Lin Jianghui said: "It is very interesting to realize that this work continues to go to different places and affect different people. In the future, the inclusive experience will bring more participants together, and use inclusive design to make business beautiful and simple."
Written by: Reporter Huang Yipan
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