What about font infringement? Learn font design and you don't have to be afraid anymore

If you have read this article last night, you can directly scroll to the bottom of the article to see the registration method and early bird benefits. Formal registration at 12:30. If this is the first time you see it, you may wish to continue reading to understand.

After reading the introduction of this course yesterday, some people asked me what is the difference between this course and the previous ones.

Let me briefly talk to you today. In the past, font design teaching mainly focused on techniques, such as black body deformation, path characters, cartoon characters, handwriting and so on. In this issue of teacher Washe's font design teaching, in addition to teaching you basic techniques and solid font knowledge, you can also learn experimental artistic font design, which is more experimental and fun. Most importantlyIt will also teach you active fonts, let you understand and learn commercial fonts, and be closer to work needs, such as in recent years There are more and more demands for such fonts in various operation and promotion visions. At the end of the day, A mysterious guest will be invited to share the design with you, and bring you design insights from experience and design perspective. Another point is that in terms of the number of people, the past period has recruited close to 200 people, and this period will be about 100 people.

Telling back to the recent image copyright incidents, many image companies have adopted this "rights protection marketing" method, under the slogan of free use of images for non-commercial use, but if you really use them, then It is "one picture 10,000". Fonts are no exception. Compared with foreign countries, the domestic Chinese character font industry is underdeveloped, and most people have little awareness of the copyright of genuine fonts. In order to avoid copyright infringement, it is unrealistic to require designers to design a set of fonts for fonts. However, in actual design projects, there are more demands for title fonts.

In the field of visual design, whether you are doing book binding, brand promotion or e-commerce promotion, almost every industry is more or less involved in font design, and the demand is increasing; on the one hand The conventional fonts in the font library are difficult to meet the daily special needs. On the other hand, with the current regulation of font copyright, the use of fonts that have not purchased copyright faces unknown risks such as infringement, so has font design capabilities, it seems to have become As a "standard configuration" for a mature designer.

In the article preview that told everyone that the online font design course is coming, I only put the following picture:

As a result, someone immediately asked me if the font teacher of this issue is Washe? I wanted to give everyone a surprise, but it turned out... This is a theme font designed by Mr. Washe and UIDWORKS for an event of the Anta brand. It seems that Mr. Washe's work has been deeply rooted in the hearts of the people. Some of the designers have already known Mr. Washe, but some of them have not. Let me introduce the font design teacher of this issue to you.

· Behance popular designer. Commercial cooperation font works have been recommended by Behance homepage, and font works have been awarded Behance more than ten times in a row>

· Zaku recommended designers, Zaku millions of popular designers;

· Works have been selected in "Typography Font Presentation", "Type>

As a designer, you must have heard of behance. It is the most popular design work sharing platform in the world, and outstanding designers from all walks of life around the world share their works on it. Behance is a platform in all fields. It has very high requirements for the quality of designers’ works, as well as the completeness and display of the published works. It is very rare to be recommended on the homepage last time, and it is also a high recognition of the designer’s works by the platform. Teacher Washe did it. His collaborative commercial works have been recommended by the Behance homepage, and his font works have been recommended by BehanceGraphic-Design more than ten times in a row.

Play some of the works of Teacher Washe.

"Going Crazy" was the theme of the activity planned by Anta last summer. This is a basketball activity that runs through the entire summer. With the opportunity of Klay Thompson of the NBA Warriors team coming to China, it is a grassroots basketball movement that swept the country. The whole event is divided into two parts, one part is the "Going Crazy" tour trials, and the other part is Klay Thompson's China trip, which is different from other NBA stars who came to China in the past, it is just a scene.

What Anta needs to do is to have a deeper understanding of the current status of basketball in China, to let more people who love basketball enjoy this sport, and to let Chinese basketball break free from the placenta that has been obliterated by reality and lacks local spirit. come out.

"Going crazy" refers to a critical state, a rebirth from a cocoon, or a posture of fighting to the death. It is solid and powerful, full of Chinese local culture.

The font starts from the concept of "Going Crazy", and through the special treatment of font deformation, endows the font with the characteristics of "Going Crazy" and a new posture. It is solid, reliable and powerful, mixing new power and traditional accumulation.

Look at one more entry.

This is the 2019 calendar designed for the LUCENCY collection store. The calendar is composed of eight business formats and four seasons of spring, summer, autumn and winter. In the design process, the theme is expressed through figurative or abstract techniques.

After reading the calendar work, look at this neat work "Yingchuan", the font has also been specially designed and processed.

I will share with you the Logotype font design works of Mr. Xiawashe.

If you still have a big misunderstanding of designers, thinking that designers have more money and less work and are easy, and design inspiration is the same as not having money, and you can have whatever you want, then you are very wrong.

Designers should also keep learning, be brave in exploring and innovating.

Font design is no exception. Let’s take a look at several sets of Chinese character font experiments by Mr. Washe.

The text theme of this attempt is derived from the theme of a collection on Xiami Music, "Life is not only about living, but also poetry and distance"...

Gao Xiaosong once said, "This world is not just about the present, but poetry and the distance." I think this sentence can cover all the explanations of the game between life and ideals.

In addition to poetry and distant places, there is also this group of experimental fonts. The text is selected from the song "Liqiu" written by Gao Xiaosong.

The font is inspired by the diamond-shaped structure and light and shadow derived from broken glass. It uses the rhombus as the carrier and the color as the emotion. It tries to give time the emotional imprint and sense of rhythm by combining the outline of the font structure and colorful colors. Full and full of tension, it is intended to express good memories and youth.

Time x-ray words:

There are many works, and finally I will share with you a business case of typography design by Mr. Washe.

#2018天猫斗到叫球球3X3城市奇象浦#, this project is jointly produced by Tmall and JYB Alliance, undertaken by Baohan Sports Platform, and jointly launched with Tmall Vitality Camp, adidas and YYsports, and even hand in hand The most popular variety show "This! It's a slam dunk." The total prize money of 1 million matches, the halo of popular players, and the road to basketball fame in 14 cities.

"Unconvinced to Fight" main visual font (designed by Xing Xingke):

This is a project co-produced by teachers from Washe, Xingxingke and WMY. The project requirements are divided into two parts. One is to combine the different regional characteristics of each city to design exclusive city wordmarks for 14 cities, and to cooperate with the online , offline activities to show different interpretations of "speed, competition, and blood" by various cities and teams. The other is to extend a set of city landmarks and event-specific fonts that closely integrate urban regional culture, humanistic spirit, and team characteristics, and Combining local dialects to speak for the city. Because it is basketball, considering the passion of expressing the collision of speed and competition, the font is slightly inclined, and the overall style is relatively tough, adding elements that can reflect "wind" and "speed" in the details.

A set of visual fonts (Washe, Xingxingke) was also designed for this purpose:

Taking "Hefei" and "Qingdao" in the city word mark as an example, it is mainly combined with some local landmark buildings or other regional characteristics. For example, Hefei combines the charm of Huizhou architecture. Qingdao is a coastal city, so Lenovo When it comes to sailboats and islands, as well as the beautiful sunrise and sunset on the sea, the font is basically a combination of abstract sails and a semicircle of the sun.

There are many excellent works and business cases that I will not share in this article.

Let's talk about the highlights of this course.

After watching so many tutorials and learning so many techniques, why do I always have no clue when making it, and the fonts I make always lack a little flavor? This issue of the font course of Teacher Washe will take you to understand font design from shallow to deep, so that you will have a new and more comprehensive understanding of font design, and know how to start and how to deal with font design needs Refinement, know how to learn and appreciate good font design, to improve your own aesthetics and vision, to help you get some inspiration on the way of design, and finally apply font design to commercial design.

What will this typography design course teach you?

Check out the course outline.

This course is different from the previous courses. You will learn the basics of fonts and design principles, including learning to design Song typefaces, and experience the mystery of font strokes. At the same time, all courses will be based on the actual situation, interspersed with business cases and combined with explanations, so that you can apply what you have learned. In addition to helping you solve your work needs, it can also improve your taste in fonts. In the teaching of experimental artistic font design, it will take you into this different font design.

Of course there is an easter egg at the end, which is shared by a mysterious guest. As for who it is, please allow me to keep it a secret for now.

Here are other questions you may care about

1. Class time?

A total of 12 sessions, 24 class hours. Classes are held every Tuesday and Friday night from 8:00 to 10:00, and will end in mid-June.

2. How to teach?

Network online teaching, desktop sharing, voice communication, you can see every step of the teacher's operation and explanation. Using the Haoshitong platform software, each person has an independent account and password. The clarity of the video is by no means comparable to that of YY, after all, this is a paid platform!

3. Sometimes you can’t watch the live broadcast?

What if I am busy sometimes and can't attend class at night? The teacher will record and broadcast at the same time as the live broadcast, and the replay video will be distributed to everyone the next day.

4. What do I need to prepare before class?

Hardware:Mainly computer and network, because it is a live broadcast, there will be some requirements for your network broadband, the recommended bandwidth is more than 20M.

Software:Two softwares will be used, namely live broadcast software and design software (mainly Ai).

5. Who is suitable for this course?

6、The last is the course fee that everyone cares about

Are there any early bird benefits for Word Friends?

You can continue to look down

Exclusive benefits for word friends

There are so many word lovers who love to learn, the speed of registration must be fast!

Students who don’t have time to participate in the study are fine, forward this article to the circle of friends, and the top three who like the most in the comments will get the font design book above. In addition, at 12:30 on April 23, at @字体设计>

Registration process and payment method

Registration will be officially accepted at 12:30 on April 23

Registration closes at 00:00, May 4th

Classes will start at 20:00 on May 7th

In graphic design, it is nothing more than fonts and atmosphere. Although there are visual design works that rely purely on images and graphics, in most business cases, words are still the main way for us to express and convey information to the audience. After two months, the latest online font design course is long overdue. It is difficult to persevere, but there will always be rewards if you persist.

With a good teacher

In the second half of the year, feed yourself to enhance your competitiveness

Official registration at 12:30 noon on Tuesday, April 23

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