Just after Thanksgiving, the long-awaited movie "Coco" was released in China. It tells the story of the hero's dream and family love on the Day of the Dead, which is gradually brought into the plot of the movie. The word "cocoa" makes us Weeping angrily, the song "remember me" made us feel a lot of emotions, and also taught us to love and be loved.
The director "Pixar Produced" and "Douban are almost full marks. The ingenious story ideas, rich and dreamy images, and the full screen of Mexican elements make us completely unable to take our eyes off. The editor below will analyze the wonderful features of these designs in detail.
1. Strong Mexican ethnic elements
A large number of traditional cultural elements are used. In the rapidly developing modern society, being able to carry forward traditional culture is also very worthwhile for us to learn.
1. The title is unique in the art of Mexican paper-cutting
The paper-cuts of the title float in front of the eyes one by one, making people overwhelmed, and a strong national culture is transmitted. Although I don’t know Mexican culture, the paper-cut culture is also very strong in China. Unlike China, Mexican paper-cut is to wear paper-cut on a common rope, which is colorful. It is celebrated in Mexico every November 1-2 In the famous "Day of the Dead", the production of paper-cutting is particularly important. It is the main means for every household to decorate the family altar.
2. Large-scale use of marigolds
Marigolds are the flowers used for sacrifices on the "Day of the Dead". People use them to decorate arches and form crosses to pay homage to the dead.
The beautiful and breathtaking Bridge of the Dead is also composed of marigold petals. In the night, the bright orange flowers and rivers are shining like a fairy tale fairyland, and the scene is extremely gorgeous.
3. The shape of the skeletons of the undead
The shape of the skeleton is the most eye-catching part in this movie. The birth of each skeleton is important to the painter It is crazy hand movement, which requires strong hand-painting skills. Although it is a skeleton, it does not feel scary, but has a vivid and vivid personality. At the same time, there is no shortage of humorous qualities, which is very cute.
4. Conceptual composition of the undead world
Some people may think, since the dead are still living in the world of the undead, won't the world of the undead be overcrowded? So there is the setting of double death. Physical death is not death. When a person in the undead world is forgotten by people in the real world, he will truly dissipate and truly die.
The prototype of the world of the dead is Guanajuato in Mexico, which has just been rated as one of the top ten travel destinations in the world by lonely planet. It has beautiful scenery and good security. It is a small town in Mexico that focuses on tourism. In fact, the film has a very ingenious design. A large skyscraper in the world of the undead shows Mexico from top to bottom: the underdeveloped south, the commercially prosperous center and the industrially dense north.
5. The guiding animal of the undead
There is a mysterious creature in the world of the undead, responsible for guiding the undead. The image of this creature was inspired by Mexican ethnic painted wood carvings.
Second, the use of rich contrasting colors
Contrasting colors refer to colors with a difference of about 120 degrees on the color wheel, showing obvious contrast in hue.
Contrasting color is an important means of expressing color effects in color matching. It has distinct hue, strong effect, eye-catching, powerful, lively, and rich. Let the little ones like it. Blue-purple is full of dreams, yellow-orange is full of warmth, corresponding to the color of marigold, and the design is very ingenious and meticulous.
The main color of the movie mainly uses the contrast between yellow-orange and blue-purple, as shown in the figure:
My friends, when designing children's projects, you may wish to try the use of this contrasting color.
3. Poster design
The Chinese font in the picture is Hanyi Dieyu Simplified, or Mini Jiandieyu. Literally, the font is shaped like a butterfly, dancing gracefully, very elegant and agile, and it is very appropriate to use here. Full of dreams like a fairy tale.
The colors of the fonts in the poster are colorful, very bright and cheerful, especially the decoration of the guitar graphic below, which is very close to the theme. In addition, marigold petals are added to the letter "o" in the English font for decoration, which adds a sense of liveliness to the simple and honest letters. As mentioned earlier, marigolds are an important part of the movie and are flowers dedicated to the dead. The design The designer integrated this element into the design of the logo font, which is very clever.
The English font in the picture is Typewriter Black Bold, which is a typewriter-style black body. The font is thick, simple and cute, and it is very eye-catching when used as a title or logo.
In short, this movie is the best cartoon I have seen this year. Whether it is expressing human emotions or paying homage to the dead, it has taught us to learn to love our families. Only a family can to warm you up.
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