:Wall Push English Fonts | Everything You Need to Know About Portfolio Typesetting (1)-Font Tutorial免费ppt模版下载-道格办公

An excellent portfolio, in addition to the dazzling expression and in-depth design, the most fascinating part is the exquisite typography.

The picture comes from a page of the works of the great god Wang Yutian (GSD),

The typography style is restrained and classical

The picture comes from the collection of GSD (GSD),

The style is full of atmospheric information

The picture comes from the collection of KHOAVU, the layout is simple and advanced

The picture comes from ZHANGYIMING portfolio,

The layout is smart and not messy< /span>

Is the typesetting of these great gods refreshing? Deeply impressed?

When it comes to typography, most people pay attention to layout design, color coordination, proportion balance, etc., but often ignore typography The most basic point is the design and application of fonts.

It can be said that using fonts properly will often improve the texture of typesetting and the content to be expressed will also gain soul. However, the application of fonts is by no means an easy task. Each font has its own temper and can express its own personality. Today we will talk about the "character" of fonts and how to control fonts with different personalities.

Everything you need to know about typography< /span>

English font for wall push < /strong>

★★★ Easter eggs at the end of the article ★★★

Disassemble the font

There is a sentence As the saying goes, "beauty lies in the bones but not in the skin". Whether a person is good-looking depends on the skeleton. Whether a font is beautiful or not depends on whether the structure of the font is good-looking. This article will lead you to disassemble these fonts and see what good-looking fonts are. How is it designed. Before that, we need to learn some terminology about fonts. Knowing the structure of these fonts can help us identify excellent fonts and choose the ones that are suitable for our typesetting.

Drawn by the author

Stem: Mainly straight lines

Word bowl:Mainly refers to the stroke of the curve

Word cup: The space contained inside the letter, Closed or not included

Serif: The bottom of the stroke is claw-shaped or linear sections

Drawn by the author

X character height: < span>The height of the lowercase letter x in a font, to be precise, is the distance between the baseline and the main line

Ascending part:The part of the letter in a font that exceeds the stroke of the main line (central line), that is, the part that is higher than the height of the word x

Descending part:< /span>The part of the letter in a font that goes down beyond the main line (central line), that is, the part that is lower than the height of the x character

Classification and evolution of fonts

About the classification of English fonts, the most There are two simplified classifications: serif and sans-serif.

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The two most representative fonts, [TimesNewRoman] and [Helvetica ], you can most intuitively feel the difference between the two types of fonts. The biggest difference between the two is that the serif body has claw-shaped serifs and the stroke thickness varies.

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The author's self-drawing

To sum up, in the development of the whole serif body, the stroke contrast becomes more and more intense, and the serif becomes more and more Sharper and thinner, the stroke thickness and serif arc of the transition font are just between Oldstyle and Modern. One of the main reasons is that the technology of engraving masters is getting more and more advanced, and the engraving has become more delicate, making it possible to have precise lines and finer thickness contrast. The angle of inclination of the emphasized line is also gradually "straightened", which is a manifestation of the transformation from handwriting to modern typography.

Drawn by the author

The old style font features are Diagonal accent lines, slanted, bracketed serifs, and moderate transitions in thickness. The style is more traditional, and it is common in the typesetting of books, newspapers and magazines; modern fonts are characterized by vertical emphasis lines, horizontal and ultra-thin serifs, and strong thickness contrast. The style is horizontal and vertical, modern and cold.

◤◤ Sans serif>

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Some very common English fonts, improper use will make our design low. This font is the English font that comes with Blackbody. In the same word, some letters are crowded together, and some letters are far apart. Why does this happen?

This is because this font designs the word spacing completely based on logic, and does not care about the width of the letters themselves, so after typesetting It will look ugly. The real English font design is not just finished after designing 26 letters. A truly excellent font design will carefully design the spacing between each letter and letter, so that the typesetting will be more harmonious and unified.

Classic western font recommendation

The more fonts, the better. Some new students blindly installed thousands of fonts, but it was useless. On the contrary, it makes it very troublesome to use the font selection. Everyone knows that Mies has a famous saying "less is more". The use of fonts is the same as the use of colors. I suggest that you can achieve less is more and let excellent fonts sublimate your design. Instead of choosing some weird and messy fonts to make your design worse.

If you are a patient with choice difficulties. Or you are not sure which font is appropriate. You might as well try some of the classic English fonts I recommend today. These fonts have been sharpened and developed for decades or even hundreds of years, and have been used by publishers and designers. They are very classic, practical and beautiful fonts. These fonts that have not been eliminated by history must have their bright spots that cannot be ignored.

Serif< /section>
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№1
Stylish | Feminine | Slim and Elegant
< span>Used mostly in fashion magazines and article titles
Didot is a famous French printing house and Didot family Name it. The most famous typeface, Didot, was developed between 1784 and 1811. It belongs to Modern modern lining. In the period of industrial innovation, the unique font characteristics of modernist serif fonts have become a kind of inheritance and innovation of traditional serif fonts. But unlike fonts in general, Didot doesn’t look great at all font sizes.
Didot is the purest expression of the serif body, representing the pinnacle of the fusion of classical and modern. It not only conforms to the modern simple geometric shape, but also inherits the classic serif body Features, looks elegant and modern. Because of this temperament, fashion big names have chosen Didot as the standard font. Since 1955, Vogue has used Didot as the font for its cover titles. Bazaar (Fashion's Bazaar) and Elle's standard fonts are also modified in Didot. The fashion big names that use Didot include GiorgioArmani, Burberry and so on. This font has become synonymous with fashion. Similar to this Chinese font - Fang Zheng Feng Ya Song.
The picture comes from the Internet
№2
Modern | Elegant | Eye-catching
Used for typography and high readability
Bodoni is a famous serif font, which is later than Didot. These two fonts are often compared together. Bodoni's strokes are bolder while retaining the elegant glyphs. Ease of use is much higher than Didot.
The picture comes from the Internet
represents a summary of font design development in the late eighteenth century and early nineteenth century, and other similar ones such as France The Didot (1689-1853) character family in Germany and J.E.Walbaum (1768-1839) in Germany both reflect the different aspects of "modern style". Although some 19th-century critics dismissed these typefaces, Bodoni typefaces today are much the same as they were when they were created. Bodoni font gives people a romantic and elegant feeling, and it can add a lot of color to headlines and advertisements. The Bodoni font, which was born in 1790, has gone through hundreds of years of time testing and is still such a classic. Bodoni ranks 4th among the 100 best fonts in the world announced by fontshop, the largest professional font design company in Europe!
№3
Classic | Atmospheric | Historical
Some recent movies This font is often used on posters, TV
and book covers
Trajan is a serif font designed and produced by Carol Twombly for Adobe in 1989. The word Trajan itself is the English spelling of the Roman Emperor Trajan's name. The design of this font is based on the style of "ancient Roman square capital letters", which is often used in the carving of ancient Roman steles and steles in the first century AD. Since lowercase letters were not yet used in Roman times, Trajan fonts are all uppercase. Instead of lowercase letters, there is a type of small caps. The current electronic version of the font was reproduced in 2001 and renamed TrajanPro. This archaic typeface is widely used on ancient Roman steles.
The reason why this font can reflect the classic feeling is that it inherits the font characteristics and proportion characteristics of ancient Rome, and belongs to OldStyleSerif , conveys a very classic temperament to people. Many classic literary works use Trajan as the title. Titanic and Sea Pianist used this font to make movie posters, which makes people feel the classic and eternal history. breath.
The picture comes from the Internet
Except for movie posters, such fonts It is very suitable for taking the route of literary and artistic temperament, such as the cover and inner page design of cooking books, illustrated books and so on. Also featured in a fashion magazine.
The picture comes from the Internet
№4
Epic | Magnificent | Historical Sense
Used mostly in books Typography, Text Binding
Centaur is a serif typeface by book and type designer Bruce Rogers, based on the Renaissance period around 1470 Print of Nicholas Jensen. It is widely distributed by the UK branch of Monotype. The Centaur is an elegant and slender design, lighter than the Jenson and most other revivals, and the effect may be amplified in the digital version compared to the metal type. It is popular in fine book printing and is often used to print text, especially titles and headings. One of the most notable success stories is Penguin's book design, which often uses it as a title.
It has an epic orthodox style, which is especially suitable for expressing the age. Pay attention to the use of ligatures and old-fashioned numbers when typesetting. The signs of St. Mark's Basilica in Venice use this typeface to create an elegant atmosphere. The Lord of the Rings poster uses this typeface to enhance its epic atmosphere.
The picture comes from the Internet
№5
Elegant | Meaningful | Elegant
Used for typography of books
Garamond is a general term for a class of Western serif fonts, and it is also a representative font of old serif fonts. The name comes from a French type maker, Claude Garamont. Garamond belongs to old-styleseriftypefaces. The original originator dates back to the 16th century. Many variants have been developed so far, and the font Adobe Garamond is one of the most widely used. Traditional, soft, thin typeface with a poetic feel, without strong personality, very easy to read, representative of old Roman typefaces.
The picture comes from the Internet
Because the font is more written, it is very suitable for the text narrative part Logo design. Like the fine print in the description of an art exhibit. Since Garamond has a touch of old-fashioned script, it is very suitable for romantic occasions. Many romance films use this font. For example the movie "Oneday". In terms of Logo design, Garamond can also come in handy, American casual clothing brand Abercrombie&Fitch.
№6
Ancient | Writing | Noble
Used for book design
< section>
is classified as a representative typeface of the transitional Roman typeface (old type to modern type), aiming to improve the so-called old type typeface at that time, adding thick strokes and thin strokes The contrast between them makes the serifs sharper and more tapered, and moves the axes of the circular letters to a more vertical position. The shape of the curve is more rounded, and the characters become more regular. Very classic, giving people a classic and noble feeling. Very popular in book design.
The picture comes from the Internet
№7
Solemn | Firm | Calm
The words used in the American Declaration of Independence are the most popular fonts in the era of movable type. There is a saying in the era of movable type: use Caslon when you are indecisive. Explain its wide application.
The picture comes from the Internet
№8
Easy to read | Quiet | Chapter opening design or movie poster
Minion is a seriftypeface font by Robert Slimbach for Adobe. The Minion is designed for classic-style body text, albeit slightly condensed, and the large bore saves space and increases legibility. With a simple structure and moderate proportions, this typeface can be used as a variation of TimesNewRoman, which is very similar. This font is used in many webpage content display fonts. The same word can often be seen on movie posters. Minion font can also be excellent as a chapter opening typography page.
The picture comes from the Internet
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Sans-serif
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№1
Succinct | Calm | Readable
Very broadly Used in all walks of life, the most classic and the most popular,
If you really don’t know which font to use
You’re right with Helvetica
Helvetica is a widely used Sans serif typeface for the Latin alphabet, created in 1957 by Swiss designers Max Miedinger and Eduard Hoffmann. Produced as typesetting typefaces. Helvetica means "Swiss" in Latin. Helvetica is regarded as a typical representative of modernism in the font design world. Documentary film director Gary Hustwit has made a documentary of the same name about Helvetica. Released in 2007, the film commemorates the 50th anniversary of the typeface's development. The most common derivative of Helvetica is the "Arial" font produced by Monotype in 1982. Although it differs from Helvetica in many details, many non-professionals can easily confuse the two. The Arial font quickly gained popularity as a bonus with the Microsoft Windows operating system.
The picture comes from the Internet
Documentary [Font Legend] poster, one It should be a great honor for Font to have a movie of its own.
Advantages:
(1) Neutral: Modernism believes that the font itself is only a medium to convey information, concise Fonts can convey information more accurately, which is more important than visual performance and style. So Helvetica follows this design philosophy in its design, keeping it neutral. According to the modernist point of view, fonts should be "like a transparent container", so that readers can focus on the content expressed by the text when reading, instead of paying attention to the font used in the text itself. Due to the existence of this feature, Helvetica is suitable for expressing various information, has a wider application space and a more open interpretation method, and has been widely used in the graphic design industry. For example, Helvetica is applied to the subway guide system, giving people a modern, efficient and clear feeling.
(2) Has a solid form: here it says "solid form" instead of "good readability", Because its readability can be challenging, but Helvetica does have serious consideration in typography. Before Helvetica, the fonts in advertisements and magazines were full of flamboyant handwriting. The appearance of Helvetica is like a clear stream. It removes redundant designs, focuses on the structure of the font itself, and brings better options to the design industry. . The overall feeling is concise, clear, without manual feeling, very calm font.
Apple iOS7 system, Nestle, Panasonic, Lufthansa, New York subway station, American Apparel all use Helvetica.
The picture comes from the Internet
(3) It is closely related to Swiss graphic design: the success of Helvetica is not what it can do with a single font, it is It is inseparable from the emergence of a series of new sans-serif (Neo-Grotesk) and the integration with the entire Swiss graphic design, which has swept the world. Together, they form a complete set of concepts: advocating absolute rationality, objectivity, and systematization. As we are familiar with, the grid system is a visual embodiment that advocates systematization and mathematics. The typical technique of Swiss graphic design is to make a minimalist communication with pure text arrangement. It became popular in the world after 1960 because of its concise and direct performance, and its easy standardization and systematization in operation. At that time, American companies were seeking a fast-spreading and unified visual solution for global expansion. The emergence of Swiss graphic design, Helvetica, and the successful use of various masters pushed them to the top together.
The pictures come from the Internet
Disadvantages:
(1) Lack of rhyme. The design concept of Helvetica is consistent and depersonalized. The overall shape of the letters is round, so it lacks reading rhythm and is not optimized for small print reading. Today, when excellent fonts and subdivisions are abundant, the advantages of Helvetica have weakened.
(2) Neutrality is also a double-edged sword. While calm and objective, it also obliterates emotion and vitality, ignoring the emotional experience that the form may bring to readers.
(3) Abuse. You can refer to the proliferation of Flatdesign today. Misuse and abuse cause people's aesthetic fatigue.
№ 2
Clean | Rational | Scientific
used for classic typography
Akzidenz-Grotesk is a very classic sans-serif font, which occupies an important position in German printing in the nineteenth century Dominant, and one of the most popular fonts of the time. Its simple, neutral design influenced many subsequent typefaces and became a common element of the 'International' or 'Swiss' design styles popular in the 1950s and 1960s. It appeared earlier than Helvetica and had an important influence on fonts such as Helvetica and Univers. The Akzidenz-Grotesk font is more stingy with strokes than Helvetica. Compared with the current font, using the Akzidenz-Grotesk font will have a more classic flavor.
grotesk is the German adjective "grotesque", "absurd" and "funny". Because other font styles before - handwriting (referring to the initial text of various upper and lowercase letters that were mainly preserved in handwritten form before the invention of printing, it was the basis of the later Renaissance round style, 42 made by Gutenberg in 1455 The Bible is published in handwriting.), Renaissance round (eg: Garamond, AdobeJeson), Baroque (Caslon, Baskerville, Time), and classic period styles (Didot, Bodoni)—for example, this sans-serif typeface It seemed quite ridiculous and out of place at the time, so the printing industry at that time gave this sans serif font a name like Grotesk. Between 1896 and 1904, the Berlin typecaster Berthold completed the typeface called "AkzidenzGrotesk".
The picture comes from the Internet
№3
Advanced | Classical | Inscription
Multipurpose For a high-end and elegant brand
Optima is a classic temperament , a modern sans-serif font, because its skeleton and proportion inherit the proportion structure of Roman inscriptions. Although the font has no serifs, the vertical lines are designed with subtle changes in thickness, which looks very elegant and humane. A fresh and modern temperament without losing the historical heritage, this font conveys a high-end texture.
The picture comes from the Internet
Premium chocolate brand Godiva uses this font as a standard font.
№4
Rigorous | Geometry | Cold
Used for standardization Design or Warning Signs
DIN is a sans-serif typeface widely used in transportation, administrative and technical applications. It was defined as "DIN" by the German Institute for Standardization in 1931. When it comes to the German Institute for Standardization, you may not have heard of it, but in fact the paper A0-A5 we commonly use is designated by this department. This extremely simplified typeface was originally intended for industrial use and can be applied with limited technical difficulty. Due to the legibility of the design and its simple and unpretentious design, it has become a typeface widely used in signage and display retrofit general equipment, and is also commonly used in warning functions. This font looks very cold and rigorous, in fact, this also fits our impression of Germans being meticulous.
The picture comes from the Internet
We can think about it, when we are in When doing the transformation or design of industrial areas, or when designing architectural installations, can this font be used for typesetting design instructions? It makes people feel rigorous, restrained, and frigid at first sight.
№5
Modern | Geometry | Bauhaus
Futura means future in Latin, and it is the most classic sans serif font. Because it spawned more sans serifs. His designer is Paul Renner. Futura inherits the design concept of Bauhaus, emphasizing form and composition. The font features are obvious and geometric. It was used so much in the 20th century that a group of artists set up a campaign against the use of FuturaExtraBoldCondensed.
The picture comes from the Internet
Sharp and cold fonts like Futura, with some suitable The image will be more effective. You can consider using this font when doing some modern and angular architectural designs, or more futuristic architectural or urban designs.
Modern and geometric, it can especially highlight fashion and can be used in design sense. It is a very recognizable font. It is also used by many brands as a custom font. Like the luxury brand LV we are familiar with, Futura is completely used in the trademark and there is no major change, but the word spacing is increased to create a brand temperament that belongs to LV, majesty and domineering, and convey a sense of history.
The picture comes from the Internet
Futura was once popular as the font used by Volkswagen and IKEA. Both fonts are variations on Futura. But both have since abandoned the font. One of the reasons may be that Futura is too sharp and lacks affinity. It may also be due to the design of the font. The bold Futura takes up more length, which makes it difficult to typeset multiple letters.
№6
Modern | Clear | Readable
Univers is a western sans serif font. In graphic design circles it is known, along with Helvetica, as a Swiss style typeface, originally published as a phototypesetting typeface from the Peignot Type Foundry, Deberny, France. Univers was designed by typography guru Adrian Frutiger. Another famous font Frutiger is also his work. The Univers font has precise fonts and even strokes, and has a more rational outline than Helvetica. Both large and small characters have better fonts, especially UniversCondensed is more modern and design. Therefore, Univers is more "niche" than Helvetica.
Pictures from the Internet
Univers is known for its clear lines, long-distance readability and elegance style has always been popular. Although the font Univers is not as famous as Helvetica, it is still widely used in the 1960s and 1970s, such as Swiss Airlines (here refers to SwissInternationalAirLines. Now Swissair uses Futura body), Deutsche Bank, General Electric (from 1986 to 2004, after Change to GEInspira font), HSBC Bank, Japan's Sanyo Electric, etc. all adopt this font as the corporate standard font. Apple originally used this font, and its condensed oblique variant was used on the keyboards of many Apple computers. It was not until August 2007 that the ultra-thin keyboard of the new iMac began to use VAGRounded fonts (laptops have been converted to VAGRounded since 2001. up).
№7
British | Elegant | Chic
Useful for posters and advertisements and for text that needs to be legible
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Gill Sans is a sans serif typeface designed by Eric Gill and published by the British branch of Monotype in 1928. Gill Sans is a sans-seriftypeface font from the British Craft era. About the same age as Futura. Its writing is more British, such as the lowercase "g" retaining the form of retro script. A font of "classic simplicity and authentic beauty", it is intended as a display typeface that can be used for posters and advertisements, as well as for documents where text needs to be legible at small sizes or distances, such as blurred books , schedule and price list.
The picture comes from the Internet
Although it looks alike, GillSans is not the originator font of the London Underground in London, England. The current London Underground body is called Johnston100, originally designed by Edward Johnston in 1916. Interestingly Edward Johnston is Gill Sans' teacher.
№8
Modern | Clear | Focus
Rockwell is a thick serif font, which belongs to a type of serif font, and is characterized by serifs quite thick. This type of font is much less than other types, and the typewriter font Courier that comes with the system also belongs to this type. Rockwell's bold word is strong and powerful, which is very suitable for title typography.
№9
Modern | Simplicity | Technology
NeoSans was once the all-time favorite font for intel. Compared with the previous fonts, NeoSans, a font that was produced in 2004, is considered a "younger generation", but it also has a modern and beautiful arc. Perhaps because of the cooperation with Intel, this font has a strong sense of technology. NeoTech is a variant of NeoSans, with certain letters more minimal and modern.
Related reading
[Font Story]
https://thetype.com/
[Know Fonts ]
https://mp.weixin.qq.com/s/V53CQ1Rx7sZDWL3b7v0Bwwzgsr
[Font Application]
https://fontsinuse.com/
[Font Download]
https://www.onlinewebfonts.com/
https://typekit. com/fonts
http://www.fontspace.com/
[Font Books]
"Western Fonts" (Japanese) Kobayashi Chapter
"The Incredible Typeface" (Japanese) Kobayashi Chapter
[Literature Reference]
"Basic Knowledge of Western Fonts"
http://www.zcool.com.cn/article/ZNTU0NzMy.html
"Tencent Designer Notes: English Font Basic Course"http ://www.chinaz.com/design/2015/0721/425044.shtml
★ ★★ Easter eggs are here ★★★
Since we have recommended so many excellent fonts to everyone,
Why don't you pack these for everyone?
The editor integrated all the excellent Western fonts mentioned in the article,
packaged and provided for everyone download.
Reply to the official account for the download method:
Strong push Font
Collect, quickly uninstall the messy font library in the computer, and replace it with this Set it up!
Study Abroad
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